Tag Archives: Verticals

It’s Quiet… Too Quiet.

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There has been a major lack of posts on this blog lately. Why is that? Quite simply, because I’ve been too busy making money to blog! I’ve found that my post frequency is inversely proportional to my income. When I’ve got lots of irons in the fire and paychecks are rolling in, I barely can squeak out a post every other week. But when I’m in plotting mode and thinking about the next campaign, sometimes I will post every single day because my brain is working overtime with ideas.

The good news is this: despite what you have heard, Affiliate Marketing is not dead. There is still plenty of money to be made out there, and most of it is in the same old verticals and niches that have been around for years now. So if you are struggling still trying to find that first big break, do yourself a favor. Spend some time studying what people are doing in the big niches. I’ve heard them called “evergreen” niches because they seem to have a never-ending demand.

TMNT Pizza Time

Raphael truly understands the concept of supply and demand

The plus side to these verticals is that they have so much potential and longevity. The down side is that there is more competition. But competition can be good. It keeps everyone on their toes. The next question is obviously, “How do you beat the competition?”. The answer to that is simple as well: BE CREATIVE!

Just because there is a lot of competition on an offer or a niche does not mean that there is only one way to promote it. If there are too many people bidding on the offer domain in Traffic Vance, then take a different approach! Think of who the offer appeals to. Think demographically. Think globally. Think of new landing pages or different ways to sell the offer that aren’t so obvious. This is truly what separates the men from the boys in Affiliate Marketing.

The bottom line is this: people are making money hand over fist right now, every single day. Are you going to do what it takes to be one of them?

Day Parting & Campaign Caps with Zango

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Have you ever been testing out a new PPV campaign with a budget of $25 a day and found that it’s all used up before 5pm?  This is one area that PPC withGoogle AdWords has spoiled us: you can choose whether you want Standard or Accelerated ad spend, and with Standard it will evenly price out your clicks through out the day.  Most PPV networks do not do this.

Today I noticed that with Zango you can actually do day parting, which is choosing which hours of the day you want your ads to be displayed.  I wouldn’t necessarily recommend turning this on right away if you are testing a new campaign, but it certainly is handy if you are blowing through your daily budget without getting any conversions.  In many verticals, it is not until the evening hours that they really start converting.  People are home from work, kids are home from school, people are surfing the net without worrying about the boss looking over their shoulder.  Besides, it’s more likely that the home computer is where the AdWare client is installed anyway.

To do this in Zango, just login to your account, click on the campaign name you want to add day parting to and click Edit Campaign.  Right above the Save Changes button you will see a new link called Advanced Options.  Click this and it will pop up a window with all the different days of the week and hours of the day.  You can also turn specific days of the week off, like if you only wanted to run your ads during the weekend.

Along with day parting, there are also Campaign Caps on this menu.  This will let you set a daily budget for specific days which overrides the Campaign-level daily budget.  This is great if you are finding that certain days provide a large amount of conversions, and you want to crank up the ad spend to take advantage.

It may not seem like much, but little tools like this can really help you optimize your campaigns and squeeze every last bit of ROI out of your PPV traffic.