Tag Archives: technology

Google TV: Coming To Your Living Room

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Google is at it again. After dominating the search world, and making a play to dominate the mobile advertising world, now they are inviting themselves into your living room with a new product called Google TV.  It is a joint effort with Sony, and it is supposed to be way better than WebTV (remember that?).

The Big G definitely has their work cut out for them.  It’s been tried before, and it didn’t do too well.  Nowadays there are plenty of Media Center PCs about.  So if consumers want web on their TV, wouldn’t they just get one of those? Only time will tell.

Google TV

The interesting angle here is for marketers.  As with mobile, there will be a big opportunity for people who jump into this fast.  There’s a very strong possibility that if Google is the one behind it, there is going to be advertising involved.  What new types of ads and user engagement will Google TV provide?  Capturing someones attention while they are at home and relaxing could be a good thing for some offers, especially entertainment-based or even dating offers.

I haven’t heard anything yet on how the ads will work, and I’m only guessing at this point that there will even be ads.  Maybe the new device will just display the web we are all used to seeing, and there won’t be any platform specific ads.  Either way, new and different ways to connect with people online are springing up at a rapid rate, and the next ten years looks to be a good decade for the online world…

Why Tablets Will Change Everything

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I won a free iPad at Ad-Tech San Francisco. Since then, I have been playing with it and trying to figure out where it fits into my digital toolbox. I already have an iPhone and a MacBook, so do I really need this thing? The answer is a resounding yes.

iPad Pro

Fanboys rejoice, the iPad Pro is here

First and foremost, there is the look and feel. Yes, technically it’s just like a big iPod Touch, but in practice it is far different. You know how in Avatar they have those fully touch-controlled, transparent-monitored computers? It’s like that, only not transparent. But the sheer sensation of technological wonder you feel when surfing the web on an iPad is amazing.

The whole experience is so tactile. The web isn’t just a flat image on a screen anymore. You can touch it, drag it, zoom it, select it, copy it, and paste it, all with a couple flicks of your fingers. At first I wondered why there wasn’t a Facebook app for iPad, then I realized you can actually just use the real Facebook, not a watered-down version. And when you tap the Comment button instead of click it with a mouse, it is so much more satisfying…

The small issue of Flash support notwithstanding, the iPad can and will replace my MacBook as my travel companion. For marketers, you can easily check your stats, pause campaigns, respond to emails, and write blog posts from it (like I’m doing now, the WordPress app is killer!). The instant-on readiness and the battery life will blow away any laptop out there, bar none.

The only thing it’s not good for is doing intensive work such as creating campaigns and graphic design. As tablets become more powerful in the future, I could see them taking over that role as well. The iPhone is slated to get multitasking with the OS 4.0 update, will we see it on the iPad as well?

The bottom line is, when you are on an iPad, you don’t just surf the web, you integrate with it on a much different level. It is so natural to read a book, stream videos and movies, read comics, play games, and network in social media sites that it makes me look for excuses to get away from the computer and use it. As someone who uses the web every single day, the iPad is an amazing new way to experience it, and I can’t wait to see what the future holds for tablet computing.

Technology is a Beautiful Thing

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I am writing this from my iPhone. Consider that for a second. A couple of years ago, this would have seemed like a flight of fancy, but here we are in 2008 and it is happening.

It takes a little getting used to, typing with your thumbs and no tactile resistance. That being said, it grows on you, like a fungus.

That’s all the sage wisdom I can offer tonight. Thanks for stopping bye.