I’ve been reading lots of books lately about success, and I always look at them from the perspective of Affiliate Marketing. I’m still convinced that this business is the best one in the world, and I won’t be doing anything different any time soon. Even so, when you read inspiring stories of how people created success, you can always find nuggets to pull out and apply to your own business and life.

The only one of these posters that I would actually put on my wall.

The best tip that I have found lately that I think can be directly applied to Affiliate Marketing is this: successful (read “wealthy people”) create their own luck. For many people, when they look at someone like Bill Gates, they look at him and say, “He got lucky.” Same thing with Affiliates. They look at [insert name of most popular super affiliate at the moment] and think to themselves, “Man they got lucky. If I could have jumped into this business when they did and had that big campaign fall into my lap, then I could be making bank too.”

Not so.

The successful campaign, the “big one”, the huge moneymaker that sets the men apart from the boys in this industry, that’s just the tip of the iceberg. That’s just the visible part. These guys didn’t wake up one morning and stumble across that campaign by sheer dumb luck. What you don’t see is the hours spent setting up campaigns, the days testing campaigns, the weeks tweaking them, and the months trying out different offers and traffic sources that lead to that massive success.

Affiliate Marketing isn’t easy. You can’t logon to your laptop, press some buttons for 30 minutes, and expect money to come falling out. Are there people who make a good income spending only 30 minutes a day on it? Yes there are. But they didn’t get that way by spending 30 minutes a day. They most likely worked 12 hours a day on those campaigns until they got them to the point where they could be maintained at a high level. Also, if you are resting on your laurels while you’ve got a big campaign running, you are just asking for a world of hurt when it dies (and it will someday).

My point is, don’t waste your time wishing that you were as lucky as somebody you know that is banking it with Affiliate Marketing. Luck is when preparation meets opportunity. If you just got into this business when a massive campaign fell into your lap, you wouldn’t even know what to do with it. It’s the time spent learning that will let you maximize opportunities when you see them and take the money to the bank while you can.

Keep setting up campaigns, keep trying, keep failing, learn from your mistakes, rinse and repeat. That’s how the pros do it.