If you are reading this right now and you are a PPV marketer, we need to come to an agreement on something.  I know when it’s late and you are about to go to bed, it can be tempting to log on to TrafficVance and hit that shiny “Make My Bid Highest” button just to make sure that you are getting all of the traffic.  Too bad.

Every time you push that button, you are just handing money to TrafficVance or DirectCPV or whatever network you are using.  See, it doesn’t just automatically figure out the least amount that you would need to bid to get the #1 spot, it overbids it.  A lot.  Like 5 times more than you could have been paying.  It only takes $0.001 (that’s a tenth of a cent) to outbid someone.  But when you hit the evil button, it raises your bid by $0.005.  That makes TrafficVance happy, but it makes us pay too much money.

So let’s all just agree right now to take the extra 30 seconds it takes to log on, check the rank for our top keywords and URLs, and add $0.001 instead.  That is all.