Tag Archives: cpc

Are You Serious Facebook?

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I know I’m a few days late in writing about this one, and I was going to let it go. But every time that I read or see a link to that recent letter from Facebook it just burns me up. You know, the one where they say, “CPM ads will continue to get impressions but may receive less clicks.”  Wait, what?!?

Here are my questions to you based on that letter, dear Facebook:

  1. How are you going to make CPM ads get less clicks? Does this mean that you are going to stop people from clicking on my ads somehow? I’d really like to know what you mean by that.
  2. What makes you think that other performance marketers and I are going to sit around and suddenly be okay with paying double the cost for our ads? There are plenty of other places out there to buy traffic, and now more than ever I am going to be moving campaigns over to them.
  3. Do you really compare yourself to Google as a traffic source now that you are the #1 site in the US for monthly visitors? I’ll make it easy for you: don’t. Google can charge $14 a click on top keywords because it’s worth it. People that are searching for a Mesothelioma Lawyer are worth thousands and thousands of dollars. People that are browsing a social media site looking for ways to waste the rest of the hours in their work day are not.

In conclusion, Facebook has made another major play to screw affiliate marketers and anyone that knows how to arbitrage traffic. Sooner or later, they are going to realize that it will hurt them in the long run when they have completely eliminated a massive source of advertising revenue. The real question is, by the time they figure this out, will affiliates have moved on?

This one has.

MyAds Minimum Bid Price Is Now 1 Penny

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MySpace MyAds has never been as popular as Facebook Ads.  One of the major reasons is that overall, the traffic quality doesn’t seem to be as good as Facebook.  That, coupled with a $0.25 minimum CPC on MyAds, led to Facebook taking the lead early on.  But the times, they are a-changin’…  I personally am sick of getting my ads rejected under Facebook’s stricter policies, and will definitely be giving MyAds another try.

Now that the minimum bid price is only $0.01 on MyAds, with the right targeting and a high CTR, it should be more than possible to get a very positive ROI.  Keep in mind that a lot of MySpace users these days are of a younger age, since most adults have moved on to Facebook. Try promoting offers that would appeal to the youngsters.

Also, don’t use the banners that your affiliate network has available for you on MyAds.  CTR is everything, and 9 times out of 10 those default banners bite the big one.  They aren’t split-tested and optimized, they are just thrown together by some graphic designer making $25 an hour that has no clue how to market things online.

And there you have it!  Let’s make some monies.

Real Money On Twitter?

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I was able to sit in on a few of the panel discussions at the first Affiliate Convention in Denver this week, and one of the things that came up over and over again was the power of Twitter.  By now, pretty much everyone in the Internet Marketing world has a Twitter account, but how many people are really making money off of it?

Jeremy “Shoemoney” Schoemaker was quite adamant that there is an “imbalance” right now in the realm of monetizing Twitter.  Similar to Facebook and some other new ad platforms when they opened up, he feels like there is a lot of inventory to be had for cheap that can be arbitraged very effectively.  That being said, action needs to be taken now because this won”t last forever!

One of the tools that has come to my attention this week (and was mentioned at the conference) is RevTwt.  One of my friends is a prolific Twitter-holic, and he has played around with putting some RevTwt ads in his feed to make some extra money.  They pay out on a CPC basis, similar to Google AdSense.  This is all well and good, but I think that the real potential to make money with Twitter is in doing the advertising, not the publishing.

You can sign up for an advertiser account at RevTwt and their clicks start extremely cheap, as low as 8 cents.  Any marketer worth his salt should be able to arbitrage that into something that makes much more money.  Maybe some of those campaigns that you have paused because clicks got too expensive on Google?  A campaign that makes you an average of 60 cents per click is a loser if you are paying a dollar a click, but if you are paying 8 cents then it becomes profitable again very quickly!

The thing I like about RevTwt, or just ads in general on Twitter, is that there is a possibility for implicit trust built in for the end users.  If their friends are the ones that are tweeting, they are much more likely to click on the ad because they feel that it is something that was personally recommended.  Couple this with those oh-so-popular Flog landing pages, and you”ve got a potential goldmine.

So there you have it, the time is now, I would love to see more people get out there and experiment with advertising on RevTwt and Twitter!