Tag Archives: content network

Apple’s iAd (Not iPad) Is The Future

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There have been rumblings for quite a while now about how Apple is making moves to be a competitor in the mobile ad space. And why wouldn’t they? It only makes sense, seeing as how they created the device that really launched the mobile ad space in the first place… But outside of blog posts and news reports, I hadn’t seen or heard what their ad platform was going to look like. That is until now.

Feast your eyes and ears on this video. Yes it is 10 minutes long, but it is a must-watch if you have any interest in the future of mobile advertising.

Frankly, I am completely blown away by what Apple is about to do here. They are taking a truly forward-looking and fully interactive approach to mobile advertising. This is going to be a completely new form of ad. The current mobile ads in the space are primarily served by Google, and they consist of text or image ads from the Content network that randomly get shifted into Apps with very little targeting at all. And, as Steve Jobs points out in this video, if you click on them you get rudely yanked out of your app and to the advertiser’s website. Also, a lot of times, this website hasn’t even been created or optimized for mobile browsers!

Apple is going to have a winner on their hands here, no doubt about it. The only question is, how easy are they going to make it for people to create these ads? Obviously the Toy Story 3 example that they gave was a very intensive and professionally created ordeal. Your average local business owner or affiliate is not going to have the ability and the resources to create something on that level. If they make some type of tool with templates, animations, audio, etc. that people can throw together in an ad, that could work. Who knows? Maybe a whole new niche will be born in advertising as design houses learn the iAd system and how to create for it.

The only thing for certain at this point is that iAd is going to be huge. And with the smashing success of the iPad and the huge outlook for mobile internet usage, the sky is going to be the limit.

The Hot Offer Chaser

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The hot offer chaser is constantly looking for the next big thing.  This affiliate will contact his Affiliate Managers on a weekly or daily basis to ask what the “hot offers” on the network are.  The Affiliate Manager will give him a few arbitrary offers that are performing well on the network, it really doesn’t matter what they are.  The hot offer chaser takes these recommendations, files them away somewhere, then goes along on his day of doing whatever it is the hot offer chaser does (it certainly isn’t marketing).

The hot offer chaser doesn’t create niches and new trends, he borrows, steals, or copies them.  At least that’s what he should be doing.  In all actuality he really doesn’t even do that.  Why spend the time to create a landing page and a content network campaign for the offer he was just recommended when he can ask his Affiliate Manager for the new hot offers tomorrow morning?

In case you haven’t figured by now, the hot offer chaser doesn’t make any money.  The hot offer chaser dreams of the day that he can have a $100 a day campaign.  He is so focused on getting all of the information together so that when he finally launches that magic campaign, it can’t possibly fail.  Problem is, he will never get around to it.

Don’t be a hot offer chaser.  Create those hot niches.  Pioneer those new marketing techniques.  Be creative.  Do some marketing.

SiteSnatcher Has Landed

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If there’s one thing that Internet and Affiliate Marketers can’t get enough of, it is tools & shortcuts.  Every process that can be automated gives us more time to focus on being creative and the next big idea.  A good friend of mine launched his own set of tools this week, and it is called SiteSnatcher.  I immediately signed up and gave it a test run, so I thought I would share my first impressions.

The first tool I tried was the Blog Commentor.  When you are trying to get a new site indexed and get some link juice to it, one of the easiest ways to do that is to comment on related blogs using your URL to link back to your site.  The Blog Commentor will take any keyword that you choose, such as “golf”, and come up with a bunch of direct links to the posts that you can comment on.  It also has a built in iFrame so that you can just load the blog inside of SiteSnatcher, submit your comment, then hit “Next” and it loads the next blog into the window.  This makes the blog commenting process a breeze, you can knock out 100 comments in short order.

Next I tried out the Site Targeting Tool.  This is designed for PPC guys that are looking for specific sites to target for the Content Network in their niche.  One of the best ways to make the Content Network profitable is to site target instead of just letting Google do it for you.  This can be a tedious process of searching for sites in your niche that are running AdSense so that you can target them.  This tool does it all for you.  Simply put in your keyword, hit go, and it will grab anywhere from several hundred to 1,000 sites in your niche that AdSense on the page.  This can also work as a URL scraper for finding sites to target with PPV.

One thing I will mention is that you need to wait a little bit for the results to come in.  These tools are doing real-time scrapes of lots of data, so when you hit go it can take anywhere from 10-15 minutes to see the full results.  It is all designed to run in the background, so you can set a couple different tools to run, or just work on something else and come back later.

The pricing is based on how much you want to use it.  On the basic package, you get 50 “credits” per day.  As you see in the screenshot above, the Site Targeting Tool take 25 credits to run.  You can run it (or any other tool for 25 credits) twice per day on the basic package.  I think it’s a cool way to test it out without spending a ton of cash.  If you start using it a bunch on a daily basis, then you can get a bigger package with more credits.

All in all I think that this is definitely going to turn some heads.  I don’t recommend products or services very often on this blog, so take it from me, this is a solid service that is only going to get better.   If you do PPC on the Content Network, or PPV, or if you do any type of SEO including the EPN / McJiffy / BANS method, then SiteSnatcher is a tool you will want to check out.

P.S. If you click one of the SiteSnatcher links above, you will go through my affiliate link.  If you don’t want to use my affiliate link, just go to http://sitesnatcher.com.

Disclosure: http://cmp.ly/5