Tag Archives: ads

MyAds Minimum Bid Price Is Now 1 Penny

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MySpace MyAds has never been as popular as Facebook Ads.  One of the major reasons is that overall, the traffic quality doesn’t seem to be as good as Facebook.  That, coupled with a $0.25 minimum CPC on MyAds, led to Facebook taking the lead early on.  But the times, they are a-changin’…  I personally am sick of getting my ads rejected under Facebook’s stricter policies, and will definitely be giving MyAds another try.

Now that the minimum bid price is only $0.01 on MyAds, with the right targeting and a high CTR, it should be more than possible to get a very positive ROI.  Keep in mind that a lot of MySpace users these days are of a younger age, since most adults have moved on to Facebook. Try promoting offers that would appeal to the youngsters.

Also, don’t use the banners that your affiliate network has available for you on MyAds.  CTR is everything, and 9 times out of 10 those default banners bite the big one.  They aren’t split-tested and optimized, they are just thrown together by some graphic designer making $25 an hour that has no clue how to market things online.

And there you have it!  Let’s make some monies.

Google Launches YouTube Video Targeting Ads

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YouTube Video Targeting

Google has just launched a brand new type of ad unit for AdWords that is now in Beta, called the YouTube Video Targeting Tool.  Every time there is a new ad marketplace that opens up, there is a massive displacement that can be taken advantage of by savvy marketers.  The people that jump in early are going to have a definite advantage in this game.

One of the coolest things about the new YouTube Video Targeting Tool is that you can get very specific with your targeting, right down to selecting individual videos.  You can also target by demographics, channels, and some other methods.

You can choose from two different ad units, InVideo Overlay and In-Stream Video.  The InVideo Overlay can be setup as Text Ads or 468×60 image ads.  The In-Stream Videos are a “15/30 second in-stream video + image companion”.  I’m not exactly sure what that boils down to, since I haven’t had the chance to actually put any ads live yet.

People have been marketing via YouTube for quite a while now, especially in the Ringtones space.  The tried-and-true method is to rip the music video of your favorite artist, put a watermark on it with your Domain leading to the Ringtone offer, and try to get as many views as possible through both natural and artificial means.  This method has become less and less effective as YouTube has been getting wise and closing some of the loopholes used to inflate views to videos and game the rankings.  This new Video Targeting marketplace could be a game-changer for people that have been looking for a way to have a sustainable business model on YouTube without worrying about the impending Account Bans and Video Bans that come with the old method.

The only odd thing I noticed when playing with the interface is that when I searched for some of the YouTube mega-hit videos like the “JK Wedding Dance” and the infamous “Leroy Jenkins” video, they didn’t appear in the list.  Also, most of the videos that were in the list seemed to have relatively low view counts.  I’m assuming that this is because the program is in Beta still, and hopefully the big videos will be fair game once the program has the kinks worked out.

So what are you waiting for?  Head over to http://google.com/videotargeting and check it out!