Category Archives: News & Updates

Dealing With FTC Rules For Bloggers

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Since it is December and the new FTC rules for bloggers have taken effect, I have been looking for the easiest way to make everything compliant.  I know that it’s probably a long shot that the FTC would ever take an interest in my blog, but better safe than sorry, since I found a pretty easy way to do it.  Of course you could write your own custom disclosure like Shoemoney does, but who wants to take the 15 minutes to write it…CMP.lyThat’s where CMP.ly comes in.  They have created a simple way to add the proper disclosure to your page, similar to the URL shorteners that you know and love.  CMP.ly is totally free, and there are 5 levels of their standard disclosure, as well as a custom one that you can create if you want to sign up for an account and take the time to do it.  For most people though, the standard ones will work fine.  They are:

  • CMP.ly/0 – No Connection, Unpaid, My Own Opinions (Legit post)
  • CMP.ly/1 – Based Upon a Review Copy (Review copies plz?)
  • CMP.ly/2 – Given a Sample (Sample of what?)
  • CMP.ly/3 – Paid Post (Zac Johnson’s favorite)
  • CMP.ly/4 – Employee/Shareholder/Business Relationship (Matt Cutts’ favorite)
  • CMP.ly/5 – Affiliate Marketing Links (My favorite)

So it might not be the sexiest thing to spend an hour doing, adding these links to all your blog posts.  But it’s not that much work and it’s definitely not worth it to get busted by the FTC in case some young buck in the department is trying to make a name for himself by taking down the evil affiliate bloggers that are polluting the online world for all the rest of us. (/sarcasm)

Google Launches YouTube Video Targeting Ads

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YouTube Video Targeting

Google has just launched a brand new type of ad unit for AdWords that is now in Beta, called the YouTube Video Targeting Tool.  Every time there is a new ad marketplace that opens up, there is a massive displacement that can be taken advantage of by savvy marketers.  The people that jump in early are going to have a definite advantage in this game.

One of the coolest things about the new YouTube Video Targeting Tool is that you can get very specific with your targeting, right down to selecting individual videos.  You can also target by demographics, channels, and some other methods.

You can choose from two different ad units, InVideo Overlay and In-Stream Video.  The InVideo Overlay can be setup as Text Ads or 468×60 image ads.  The In-Stream Videos are a “15/30 second in-stream video + image companion”.  I’m not exactly sure what that boils down to, since I haven’t had the chance to actually put any ads live yet.

People have been marketing via YouTube for quite a while now, especially in the Ringtones space.  The tried-and-true method is to rip the music video of your favorite artist, put a watermark on it with your Domain leading to the Ringtone offer, and try to get as many views as possible through both natural and artificial means.  This method has become less and less effective as YouTube has been getting wise and closing some of the loopholes used to inflate views to videos and game the rankings.  This new Video Targeting marketplace could be a game-changer for people that have been looking for a way to have a sustainable business model on YouTube without worrying about the impending Account Bans and Video Bans that come with the old method.

The only odd thing I noticed when playing with the interface is that when I searched for some of the YouTube mega-hit videos like the “JK Wedding Dance” and the infamous “Leroy Jenkins” video, they didn’t appear in the list.  Also, most of the videos that were in the list seemed to have relatively low view counts.  I’m assuming that this is because the program is in Beta still, and hopefully the big videos will be fair game once the program has the kinks worked out.

So what are you waiting for?  Head over to http://google.com/videotargeting and check it out!

Fraud Alert: Email/Zip Submit Freelancers

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We had a surge of bad leads on Email & Zip Submit offers on my network in August, so I’ve been digging into where this traffic is coming from.  The thing that was puzzling me is that some of the fraud leads were coming from established affiliates that we know and have done business with for a long time.  Weird, right?

Upon further examination & questioning, the truth came out.  My affiliates were suckered into hiring freelancers that promised that they could “get lots of email & zip submit leads” for them.  Of course all the freelancers were doing is submitting fake email addresses & zip codes into these offers on a massive scale.  I’m assuming that they were paid up front for their services, so they don’t care what happens to the affiliate once the advertiser discovers the bad leads.

So… If you are cruising eLance or BlackHatWorld and find someone selling their “excellent” email & zip submit marketing services to you, don’t fall for it.  If it sounds too good to be true, it probably is.

Long story short, here’s what will happen: you will not be paid for the fake leads, you will most likely be terminated from your affiliate network, you will scar your reputation in the industry so it will be harder to get into other networks, and you will be out the money that you paid to the freelance scammer.  There are plenty of legitimate ways to promote email & zip submit offers, if you need help just ask your affiliate manager or listen to my podcast with Andrew Wee where I discuss a promotion method.

Stay classy San Diego.

Amazon Says “No” To Twitter Links

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As more and more affiliates are trying to figure out how to monetize Twitter, one of the largest affiliate programs on earth has decided against it.  Amazon is refusing to pay affiliate commissions on clicks generated from Twitter, citing a clause in the TOS that states that the clicks have to be generated from “your site”.  Since Twitter is not your site, the clicks are invalid (at least according to Amazon).

This seems like an odd move to me, and it”s an even odder move if it becomes a precedent for other websites that will no longer be accepted as legitimate traffic sources.  What does this mean for affiliates that use 3rd party adservers or tracking software so that all the clicks appear to come from a different site than their own?  Will Amazon only be allowing affiliates to place banners on their websites instead of the RSS methods that we have enjoyed up until this point?

I”m assuming that Amazon must have received a bunch of complaints about the links in Twitter as people were tricked into clicking by their “friends”.  This is not really any different then when CPA advertisers declared that they would not accept traffic from MySpace or Facebook messages, bulletins, updates, friend spamming, etc.  There were major lawsuits filed against several companies including Media Breakaway, parent company of affiliate.com.  I suppose it is best if Amazon pulls the plug now instead of waiting for things to get ugly and bringing out the lawyers.

So bottom line, if you have a nice auto blog setup with an RSS feed to your Twitter account, you better pull the Amazon links from it ASAP or you are just burning money.  As far as I know, you can still post eBay Partner Network links, RevTwt links, and CPA links.

It”s not quite back-to-the-drawing-board yet, but it is definitely a sign of things to come.

Introducing TriFoxMedia

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Ever since I started my first Affiliate Manager job, I’ve wanted to start my own network.  The timing wasn’t right initially, and I wanted to learn as much as I could about the industry and the business of running a network.  I am excited to say that the time has come and TriFoxMedia Affiliate Network is officially open for business.

So what’s different about TriFoxMedia?  It’s built on the philosophy that you should do what you say, when you say you’re going to do it.  Our motto is, “Integrity, Trust, Profits.”  Profits definitely figure into the equation, we all want to make money.  The difference here is, I’m not going to do that at the cost of my integrity or your trust.

I will never, and I do mean never shave or steal leads.  We are only in business for our affiliates, and without them there would be no network.

Furthermore, I am available 24/7 for my affiliates.  My cell phone number is 303-710-5813 and my AIM is TriFoxMedia.  If I’m not online, the AIM will forward to my cell phone, which I have on me at all times.  You will never have to wait for 2 days to get a pixel placed.  With TriFoxMedia, you can place the pixel yourself, or you can send it to me and I will place it ASAP.  That includes weekends.  Just shoot me an AIM or text and let me know.

Bottom line, I will do anything that needs to be done in order to make this your network.  It’s time to make some money, so sign up right away and let’s get going!