Inside Affiliate

Posts Tagged ‘promoting cpa offers’

For the uninitiated, PPV (Pay-Per-View) is a type of display advertising.  It allows you to market your website, landing page, or CPA offer by displaying it for users that have downloadable software installed on their computer.  Commonly called Adware, they get this software typically by using free games and services (like screensavers, etc.) from websites like Zango.

A word about Adware:  it is not Spyware!  Spyware is a parasitic form of software that installs itself on your computer without your permission and can do anything from log your IP info and website history to install viruses on your computer.  Adware is perfectly legal, and it is installed with the permission of the user when they download games & other software from different websites online.  That being said, let’s continue with the overview…

There are five major PPV (also called Contextual) networks currently.  They are Zango Ad Services, Media Traffic, Traffic Vance, Clicksor, and AdOn Network.  If you are new to PPV, I would highly recommend starting with just Zango and Media Traffic, or even one of the two.  Eventually, if you decide to get deeper into PPV, it would be advantageous to sign up with all of the networks, because they are all going to have different users with their software installed.  Traffic Vance is a little harder to get started with because they require a $500 deposit up front to get ads running with them.  Zango requires $200, and Media Traffic requires $100 (I believe).  Clicksor and AdOn Network require much smaller deposits, but they only offer Pop-Under ads instead of Full Page Pop-Up ads, which are much more effective.

You are also going to need to sign up with a few CPA networks, if you haven’t already.  You can certainly work with my network, affiliate.com, and I would also highly recommend Neverblue, Hydra, and Market Leverage.  You need to make sure that you are promoting the correct offer, as not all offers accept contextual / PPV traffic.  They will usually have a special link that you have to use for PPV (called the “Contextual Link” on affiliate.com, and the DLS [Downloadable Software] Creative on Neverblue).

This should take you a good day or two to sign up for the PPV networks and the CPA networks, if you have already done this, just hang on, I am going to get more in-depth on how to promote offers in Part 2 of this post.