If you have worked and worked and finally got your first campaign profitable, congratulations! Now it’s time to work some more. You might think that just because you have made more money than you spent for the first time, you can sit on your butt and profit. That’s one option, but that’s not the one that you should take. You can do better than that.
Now it’s time to optimize that campaign. What’s that you say? It took optimization to get it profitable in the first place? That’s great. But now it’s time to optimize it some more. If you are direct linking, it’s time to test out a landing page. If you already have a landing page, it’s time to change up some elements on your page, or create a new page altogether. I don’t care how much ROI you are getting on that campaign. You can do better than that.
Little things matter. On your landing pages, the color of the buttons matters. The little picture in the corner matters. The headline matters. The body copy matters. Also, test out a completely different look and feel on your landing page. Start from scratch and do a new one with a completely different design style and concept. Test this against the one that is already working. If you are making money, don’t send all of your traffic to it, or even 50%. Test it small with 10%-20% of your traffic. If it beats your main offer (the “control”), then you swap it in and start the process all over.
One of the big things that separates the Super Affiliates from the little guys is that they spend a lot of time continuously working on their campaigns that are already making money. Think about it, would you rather spend time getting more money out of a campaign that is already performing, or testing out 10 new ones to find that one that is going to make money at all?
Don’t get me wrong, I’m not saying you should never test out new campaigns. You don’t want to have all your eggs in the same basket either. What I am saying is that no matter how well your campaign is doing, you can do better than that.
Go get it.