When Inspiration Strikes

by Josh Todd on September 16, 2009

When inspiration strikes, it comes hard and fast.  You have the idea, everything is clear.  It’s like when you wake up from a dream and everything is so vivid in your mind.  The problem is, much like when the dream starts to fade after a couple of hours of your morning routine, the killer idea can fade as well.  Here’s what I like to do: document every single detail that you can about the idea while it’s fresh! This doesn’t sound like rocket science, and it’s not.  That being said, I can’t tell you how many times I have neglected to do it because I was sure that I wouldn’t forget it and then the next day it’s *poof* gone.

This happened a lot back in my band days.  If I was sitting down at the guitar just jamming away, minding my own business, a lot of times that’s when the next killer hook for a song would show up.  Sometimes it was an accident, sometimes it was playing in a different tuning than I was used to, either way it would happen and then 9 times out of 10 I would tell myself that this hook was so awesome I would never forget it.  Then I put my guitar down, went and had some dinner, went to bed, and the next day at practice time I couldn’t even remember what chord the killer hook started with.  To this day I am convinced that I have written way too many monster songs and then forgotten them all.  What was the solution?  A simple tape recorder.  If I hit record, got that idea on tape, then it was there forever.  Maybe I wouldn’t even come back to it until months later, but it still rocked.

You can do the same thing with your marketing ideas.  Get it on paper somehow.  Maybe you carry a little notepad & pencil with you everywhere (you never know when inspiration will strike), or maybe you type it into your iPhone or Blackberry, or maybe you call your own voicemail and leave a verbal copy of the idea.  Next time you don’t know what to do, go through your killer ideas file, you are almost guaranteed to get fired up about a concept that you forgot and voila!  Time to make some money!

That’s all for today.  I’m out.

{ 2 comments… read them below or add one }

kingofsp September 16, 2009 at 9:04 am

Agreed. I used to leave myself voicemails whenever musical inspiration struck. With business ideas, a simple note in the phone works.


svox September 16, 2009 at 4:28 pm

So agree with what you saying.

I have a small block of stick notes in my wallet because it's always with me just for the instant ideas

Sad that I have not had these in the past and many concepts are just gone.


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