The hot offer chaser is constantly looking for the next big thing. This affiliate will contact his Affiliate Managers on a weekly or daily basis to ask what the “hot offers” on the network are. The Affiliate Manager will give him a few arbitrary offers that are performing well on the network, it really doesn’t matter what they are. The hot offer chaser takes these recommendations, files them away somewhere, then goes along on his day of doing whatever it is the hot offer chaser does (it certainly isn’t marketing).
The hot offer chaser doesn’t create niches and new trends, he borrows, steals, or copies them. At least that’s what he should be doing. In all actuality he really doesn’t even do that. Why spend the time to create a landing page and a content network campaign for the offer he was just recommended when he can ask his Affiliate Manager for the new hot offers tomorrow morning?
In case you haven’t figured by now, the hot offer chaser doesn’t make any money. The hot offer chaser dreams of the day that he can have a $100 a day campaign. He is so focused on getting all of the information together so that when he finally launches that magic campaign, it can’t possibly fail. Problem is, he will never get around to it.
Don’t be a hot offer chaser. Create those hot niches. Pioneer those new marketing techniques. Be creative. Do some marketing.