Tag Archives: promoting with ppv

Marketing CPA Offers On PPV – Part 2

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Time to get back to work! I hope you all had a Merry Christmas. When we left off in the last post, I had recommended that you sign up with some CPA Networks and the 5 major contextual networks.  Now that we have done that step, we can move on to the juicy stuff.

In PPV traffic, you can target keywords if you want to, similar to PPC.  However, I would not recommend this method unless you have a larger budget and you want to get some fairly general traffic to an offer quickly.  The biggest advantage to PPV, in my opinion, is that you are able to target much more specifically by using URLs.  As you probably know, there are literally billions of different URLs on the internet, the key is going to be finding the ones that will make you money.

It’s really quite simple.  Once you have an offer from your CPA network that you want to promote, you will go to Google (and Yahoo & Bing if you want to be really thorough), and search for each of the key phrases that you want to target.  For example, if you are promoting a Ringtones offer, you could search for Ringtones, top ringtones, Beyonce ringtones, Lil Wayne ringtones, Lady GaGa tones, etc.

When you get the search engine results for each of your terms, there are going to be both natural (also called organic) results, and paid (or sponsored) results.  The sponsored results usually appear to the right of or sometimes above the organic listings.  Open up an Excel spreadsheet or a Notepad, then copy the display URL for the top 10 organic sites and the top 10 sponsored results.  Rinse and repeat for each of your keywords.

Once you have done this with 10-20 keywords/phrases, on each of the 3 major search engines, you will have a decent-sized list of URLs to start with.  If you are using Excel, use the Find Duplicates command to make sure that there aren’t any dupes in your list.

All you have to do now is upload your list of URLs to the PPV network(s).  If you have more than a couple hundred URLs, most of them have some sort of bulk upload template that you can download and fill in, then re-upload to them with the URLs in it.

There you have it, a simple way to get going with PPV marketing with CPA offers, and you don’t have to create landing pages or register domains or any of that mess.

Now go make some money!

Marketing CPA Offers on PPV

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For the uninitiated, PPV (Pay-Per-View) is a type of display advertising.  It allows you to market your website, landing page, or CPA offer by displaying it for users that have downloadable software installed on their computer.  Commonly called Adware, they get this software typically by using free games and services (like screensavers, etc.) from websites like GameVance.

A word about Adware:  it is not Spyware!  Spyware is a parasitic form of software that installs itself on your computer without your permission and can do anything from log your IP info and website history to install viruses on your computer.  Adware is perfectly legal, and it is installed with the permission of the user when they download games & other software from different websites online.  That being said, let’s continue with the overview…

There are five major PPV (also called Contextual) networks currently.  They are Traffic Vance, Lead Impact, DirectCPV, Media Traffic, and AdOn Network.  If you are new to PPV, I would highly recommend starting with just DirectCPV and Lead Impact, or even one of the two.  Eventually, if you decide to get deeper into PPV, it would be advantageous to sign up with all of the networks, because they are all going to have different users with their software installed.  Traffic Vance is a little harder to get started with because they require a $1,000 deposit up front as well as a referral to get ads running with them.  Lead Impact requires $200, and Media Traffic & DirectCPV require $100 (I believe).  AdOn Network requires a much smaller deposit, but they only offer Pop-Under ads instead of Full Page Pop-Up ads, which are much more effective.

You are also going to need to sign up with a few CPA networks, if you haven’t already. I would highly recommend Neverblue.  You need to make sure that you are promoting the correct offer, as not all offers accept contextual / PPV traffic.  They will sometimes have a special link that you have to use for PPV (called the “Contextual Link” on DirectTrack networks, and the DLS [Downloadable Software] Creative on Neverblue).

This should take you a good day or two to sign up for the PPV networks and the CPA networks, if you have already done this, just hang on, I am going to get more in-depth on how to promote offers in Part 2 of this post.