Inside Affiliate

Posts Tagged ‘ppc’

1. I finally got to meet the legendary Andrew Wee.  Wee is my brother from an Asian mother.  One of my favorite moments from the show was in the elevator at the Palms.  It was me, Wee, and Boone, and some random dude gets into the elevator and starts screaming, “All I wanna know is, Who the F*** is Andrew Wee?!?”.  It was hilarious.

2. The parties were off the hook. From PPC.bz & Nickycakes Paper Clique Jump Off to CX’s Billionaire Party, there were some awesome shindigs at this conference.  There were affiliate nerd-core freestyle rap battles, a dance routine featuring a live python, and even some very tasty cheesecake desserts.

3. The check-in lines were super fast. Actually when Boone and I checked in there was no line.  That was a big improvement from last year’s hour long lines.

4. The Meet Market was packed. There were 2 rooms this year, and there were bodies from end to end with tables somewhere in the middle.  If you are a network or other exhibitor, the Meet Market is some of the best bang for your buck you can get.  It’s only 6 hours long, but there is serious networking to be done at this part of the event.

5. The high-caliber affiliates were out in force. I’m sure that there are always ballers at ASW, but the sheer amount of them and time I was able to spend chatting & networking with affiliates at this conference was way above average.  Definitely higher than at any of the shows I went to in 2009.

6. Time-wasters were at a bare minimum. With a couple of rare exceptions, the people that I talked to didn’t waste my time.  I’m not sure if I was just better at spotting them from a distance and avoiding them this time or what, but usually I have an entire stack of cards to put in the “Do Not Follow Up” file when I get home.  Not so this year.

7. Rooms were cheap and excellent this year. I paid way too much money for a really terrible crappy room for Ad-Tech NY last year, so my expectations were already pretty low.  However, we stayed at the Gold Coast and it was awesome.  Sure, the average age of the people in the casino was 55, and the place has not been a hot spot for years, but it was about $60 a night, and it was an ideal location because it is sandwiched right between the Rio (where the convention is) and the Palms (where most of the parties were at).  No taxis needed, everything was within walking distance.

8. I didn’t have to stand at a booth all day long. Having a booth can be worth it sometimes, but also it is a major pain.  You have to get up early, be at the convention all day for both days so your feet are killing you, and worst of all you have to talk to every single person that comes by your booth (i.e. time-wasters).  Not having a booth this year was nice, since I got to cruise around and network more freely.

9. Meetup202 was EPIC. It would have been worth flying out to Vegas just for the Meetup202 event alone.  It was that good.  The attendance was huge (several hundred people), Wes & the Bloosky guys put on a great presentation, and the tips at the end from the individual Meetup202 organizers from various cities were really good.  I am super proud of Wes, Steven, and the whole 202 gang for chasing their dreams and making them a reality, and super thankful for all of the hard work they have put into their software and the affiliate community as a whole.

10. The wrap-up post was easy to write. I usually avoid writing these posts after a show, but this one practically wrote itself.  Affiliate Summit West is officially my favorite show of the year, and you are cheating yourself out of growing your business and having a great time doing it if you don’t go in 2011.

If there’s one thing that Internet and Affiliate Marketers can’t get enough of, it is tools & shortcuts.  Every process that can be automated gives us more time to focus on being creative and the next big idea.  A good friend of mine launched his own set of tools this week, and it is called SiteSnatcher.  I immediately signed up and gave it a test run, so I thought I would share my first impressions.

The first tool I tried was the Blog Commentor.  When you are trying to get a new site indexed and get some link juice to it, one of the easiest ways to do that is to comment on related blogs using your URL to link back to your site.  The Blog Commentor will take any keyword that you choose, such as “golf”, and come up with a bunch of direct links to the posts that you can comment on.  It also has a built in iFrame so that you can just load the blog inside of SiteSnatcher, submit your comment, then hit “Next” and it loads the next blog into the window.  This makes the blog commenting process a breeze, you can knock out 100 comments in short order.

Next I tried out the Site Targeting Tool.  This is designed for PPC guys that are looking for specific sites to target for the Content Network in their niche.  One of the best ways to make the Content Network profitable is to site target instead of just letting Google do it for you.  This can be a tedious process of searching for sites in your niche that are running AdSense so that you can target them.  This tool does it all for you.  Simply put in your keyword, hit go, and it will grab anywhere from several hundred to 1,000 sites in your niche that AdSense on the page.  This can also work as a URL scraper for finding sites to target with PPV.

One thing I will mention is that you need to wait a little bit for the results to come in.  These tools are doing real-time scrapes of lots of data, so when you hit go it can take anywhere from 10-15 minutes to see the full results.  It is all designed to run in the background, so you can set a couple different tools to run, or just work on something else and come back later.

The pricing is based on how much you want to use it.  On the basic package, you get 50 “credits” per day.  As you see in the screenshot above, the Site Targeting Tool take 25 credits to run.  You can run it (or any other tool for 25 credits) twice per day on the basic package.  I think it’s a cool way to test it out without spending a ton of cash.  If you start using it a bunch on a daily basis, then you can get a bigger package with more credits.

All in all I think that this is definitely going to turn some heads.  I don’t recommend products or services very often on this blog, so take it from me, this is a solid service that is only going to get better.   If you do PPC on the Content Network, or PPV, or if you do any type of SEO including the EPN / McJiffy / BANS method, then SiteSnatcher is a tool you will want to check out.

P.S. If you click one of the SiteSnatcher links above, you will go through my affiliate link.  If you don’t want to use my affiliate link, just go to http://sitesnatcher.com.

Disclosure: http://cmp.ly/5

There has always been an element of mystery to bidding for keywords on Google AdWords.  Finally, Hal Varian from the mighty Google speaks out on our behalf with this clear and concise video to explain exactly what happens when you bid on a keyword and how the ads are ranked.  If you haven’t seen this video yet, you need to take the 9 minutes and 12 seconds it takes to watch it.  If you spend any money on Google AdWords at all, it will be worth it.

See, I told you so!  Now go make some money.

If you are promoting ringtones offers, then you no doubt have been affected by the recent changes to Google’s AdWords policy regarding mobile offers.  The question is, how big of a hit is this to the Ringtones vertical?  Is it still possible to market Ringtones on Google?

One thing that can be said about affiliate marketers is that they are a creative bunch.  Anytime something like this happens in the industry, there is a few days of moaning and gnashing of teeth, but after that everyone gets back to work and decides that it’s just another obstacle to overcome.  Some of the big guys might even be glad for changes like this because it knocks the newbies out of the running for a while.  It will take some time for the effects to be fully felt, but perhaps the change could even result in lower click costs, due to less competition.

Grants? Nope. Acai? Nope. Ringtones? Hmm...

When you are thrown a curveball from the big G, it’s time to take a look at the variables and see what can be changed to increase conversions.  The glory days of 2002 are long gone, there will be no more promotion of ringtones on Google AdWords by telling people that it’s free, when it in fact costs money.  Now that you’ve got that ugly “$9.95/month” telling people not to click on your ads, you need to give them some other reason to.  Luckily you still have control over some of the most important aspects of your ads, the Headline and the Display URL.

SendMe Mobile recently sent out an alert to their partners pointing out the effect of changing the position of the carrier name in the Display URL has.  Most of the ads that you see will put the carrier after the slash, as in “URL.com/Verizon”.  SendMe suggests that they have seen an increase in CTR from putting the carrier as a sub-domain at the start of the Display URL as in “verizon.URL.com”.

This makes sense because it appeals to the people looking for a trustworthy source for their ringtones.  Now that the pricing is on all the ads, people are going to want to give their money to someone that seems legit, as opposed to “TonsOfFreeTones.com” ($9.95/month).

Of course there is the other alternative, which I’m sure many of you have thought about, which is to get your traffic from somewhere else.  I’ve heard more than once that Ringtones have been dead on Google for a long time, and while I disagree, this proves that people are not just relying on Google for 100% of their traffic.  It’s time to look at the alternatives, even outside the big 3 search engines.  There is lots of 2nd and 3rd tier search engines to be found, and there’s also PPV, not to mention doing specific Media Buys or direct ad placements on websites.

To answer the original question, yes, I think that Ringtones can still make money on Google, but it might be less and less a part of your overall marketing strategy for these offers.  It’s time to put on the thinking cap, go back to the drawing board, and get creative.

Now go make some money!

My last post has generated a lot of response and questions from people, so I wanted to discuss a couple of other points about the method that I outlined in Part 1.

First of all, there is the question of whether this method could get you banned from Google AdWords.  I would consider this a gray-area technique.  It’s not something that is an instant ban, but if you exploit it to a huge degree, then yes, it could lead to your account being terminated.

The reason that I posted this method is that it can be a great way to test out a campaign, but I can’t stress enough that you should be building landing pages for offers that have proven successful with the direct link method. It is very hard to build a long-term, sustainable business on the internet without creating a website.

Second, some people have questioned the ethics of using another site that doesn’t belong to you as the display URL.  The easiest response there is, if you don’t feel comfortable doing it, then don’t do it.  An alternative to using someone’s website is that you can use a domain that you own as the Display and Destination URL to get your ad approved, then switch the link to your affiliate link with Edit Keyword Settings like I suggested.  This way you don’t have to spend the time to build out a full dedicated landing page, but you are still using your own domain so you won’t get any complaints from other webmasters or feel bad about doing it.

I would also like to stress that the tutorials that I publish on this blog are not meant to be the absolute blueprint to success with affiliate marketing.  There is no such blueprint.  The goal with this blog is to give you, the reader, some good tips & advice to get going with some campaigns and marketing methods, and then you can tweak them and customize them to find what works the best for you.

There is a lot of money to be made in this industry, and it’s not always going to be easy.  It’s a lot easier than working 60 hours a week in a job that you hate to bring home just enough to keep the bill collectors at bay though…  Anything with the kind of potential that you have as an affiliate marketer is going to take some time to become successful at, but the rewards are definitely worth the effort that you put in.

That being said, I will continue to offer more strategies and tutorials, and I will do my best to answer your questions & comments to steer you in the right direction.  So keep reading, and keep the feedback coming!

Direct linking on Google is a very popular way to test out affiliate offers to see how they convert before you devote the time to building a landing page.  To get started, you need to login to your Google AdWords account and start a new campaign.  You want to start a New Campaign with Keywords, not Placements.

Be sure to choose the proper country for the offer that you are promoting.  Google recently threw a monkey wrench into the works by setting the default countries to “United States and Canada”.  A lot of CPA offers will only accept traffic from one or the other, not both.  So pick your country and move on.

Creating your first ad will be the next step.  An ad consists of a Headline, 2 Description lines, a Display URL, and a Destination URL.  Go ahead and create a catchy headline and a descriptive ad containing a call to action, you want to get people to click on your ad now, not next week or next year.

The Display URL is an important step, and this is where we are going to trick Google into thinking that you already have a website built out for your offer.  Just do a normal Google search for your main keyword and pick a URL from one of the sites that appears in the organic (non-sponsored) links.  Make sure that the URL is not also advertised in the Sponsored Links on the right side of the page, because if it is, this trick won’t work.  Copy the URL and paste it into the Display URL box.

Now that you’ve got your Display URL, you want to use the exact same URL for your Destination URL.  I know what you are thinking, “But wait, how will I get paid for sending traffic to a site that isn’t mine?”.  Fear not, we are going to fix that in the next step.  This is just to get Google to approve your ad and hopefully assign you with a decent Quality Score.

So at this point your ad should look something like this:

Next you will choose your Keywords and enter your Daily Budget and CPC (Cost Per Click) bids.   Keyword generation and selection is a topic for an entire discussion in  itself, so I will just advise you to do your research before hand and have some keywords to get started with before you setup your campaign.  Google’s Free Keyword Tool is an excellent place to start.

We are almost done.  Go ahead and review everything and hit Save Campaign.  Now we need to do the final step to direct the traffic to your affiliate link instead of the website that you are using for your display URL.  Once you have saved the campaign, you will be taken to the campaign overview screen.  Click on the Keywords tab, and then check the box to select all of your keywords.  Once you have them all selected, click the Edit Keyword Settings button.

This will take you to a screen where you can input a new Destination URL for each keyword.  Go ahead and put your affiliate link into the first field, then hit the little down arrow button, this should copy the URL into all of the keywords for you.  So, for example, if your affiliate link is http://login.tracking101.com/ez/aasldkfjd (not a real link), it should look something like this:

UPDATE: Make sure that you remove the http:// from your affiliate link when you put it into this Destination URL box, because it will give you an Illegal Characters In URL error if you don’t.  There is a drop-down box to the left of where you put the link in that lets you select http:// or https:// for a secure affiliate link.  It defaults to http:// which is what most networks use.

Then just hit Save Changes, and you are good to go.  Congratulations, now you know how to get a direct-linked campaign approved on Google.

Now go make some money!