Tag Archives: cpa

Tired of CPA Offers? Try Promoting Shopify Instead

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You know the drill: Email submits; Dating offers; Rebills. We’ve all been promoting the same types of cost-per-action (CPA) offers for ages now. I’m not saying they aren’t worth promoting, but sometimes you need to try something different to get the creative juices flowing again. For example: cost-per-sale (CPS) offers. As opposed to CPA offers, CPS offers only pay out when the customer makes a purchase. While it does take a little bit more selling to get them to take action, the nice part is that you never have to worry about not getting paid for your traffic (which is a common issue with CPA offers). There are other benefits to CPS offers as well, such as the possibility for monthly recurring commissions.

Shopify Home Page

One of more interesting CPS programs I’ve seen lately is called Shopify. Shopify is an e-commerce service that creates online stores for their customers. They’ve got several different pricing tiers, targeted at small business and hobbyists all the way up to custom, enterprise-level solutions. If you are used to targeting consumers for your affiliate campaigns, Shopify will give you the opportunity to try your hand at targeting business owners instead. This is a huge niche right now, with sites like Etsy and eBay getting people interested in selling their wares online. Shopify is for people who want to take their online store to the next level.

There are several benefits to being an affiliate of Shopify:

  • They are a very well known brand in their niche
  • Campaigns can be targeted as B2B but also C2B
  • Unsaturated affiliate program and niche
  • All traffic sources are accepted
  • 2 commission options:
    • 20% lifetime revenue share on all customers (Recurring income!)
    • -or-
    • 200% of customers first bill. Per sale commission varies depending on what plan customer chooses (Up to $358 a sale)
  • Commissions can increase depending on volume

It would definitely be worth doing a split test to see if you make more money by doing the lifetime revenue share option or the 200% of the first bill option. Either way, it’s a very generous commission. For promotion tactics, I would try doing a review-style landing page. Perhaps you could compare Shopify to having an Etsy store, or the hassle of managing your own shopping cart solution. If you’ve ever tried to set up an e-commerce site, you know that it’s a lot of work. Your average mom that does knitting in her free time and wants to sell her wares online is probably going to be overwhelmed with something like that. There’s a perfect target for you.

With a little research, your potential targeting options and promotion angles are vast. Promoting a campaign like this could also be a good place to work on from the SEO angle. It’s hard to promote CPA offers with SEO because it is more of a long-term play than paid traffic. With a program like Shopify, you can have confidence that it is going to be around for long enough to reap the benefits of an organic search campaign.

Bottom line, give Shopify a try. If you spend some time getting used to the flow of a CPS campaign, you will find that it can be a great way to smooth out the ups and downs of your CPA campaigns. You can sign up to be a Shopify affiliate here. Let me know how it goes in the comments!

Big CPA Networks = Not So Big Anymore?

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As a CPA network owner myself, I am a member of a lot of CPA networks.  We do business with a lot of them, others we used to business with, and some we mean to but just haven’t gotten around to it yet.  So many offers, so little time…

Anyways, when you are a member of a lot of CPA networks you get a lot of newsletters from said networks.  One thing that they always like to do is put the names and contact info (and sometimes a picture) of all the Affiliate Managers at the bottom of the email.  Over the last year, I’ve noticed an interesting trend: the number of Affiliate Managers per network is shrinking!

This trend is especially evident in large CPA networks such as Affiliate.com and MediaTrust (formerly AdValiant).  So why is this happening? I think it’s simple: the industry is evolving in favor of smaller boutique networks instead of the giants that thrived before.  With margins on offers getting cut razor-thin, it’s the companies with low overhead and lower expenses that are winning the favor of affiliates today.

The new CPA network business model isn’t going anywhere anytime soon, since new affiliates are joining the industry by the day and these boutique networks are better at training and growing the revenue of these newbies.  It’s almost getting to the point where affiliates (especially super affiliates) are becoming like superstar athletes, and CPA networks are like agents.  Can you run an agency with just a couple of key clients?  Absolutely.  That’s why this trend is not going to stop any time soon.

At some point there might be too many networks for the affiliates out there, but I think that day is a long ways away.  As long as new people keep flowing into the industry, and as long as network owners keep innovating new ways to educate and involve the affiliates in their business model, there will be a place for them in the performance economy.

Introducing TriFoxMedia

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Ever since I started my first Affiliate Manager job, I’ve wanted to start my own network.  The timing wasn’t right initially, and I wanted to learn as much as I could about the industry and the business of running a network.  I am excited to say that the time has come and TriFoxMedia Affiliate Network is officially open for business.

So what’s different about TriFoxMedia?  It’s built on the philosophy that you should do what you say, when you say you’re going to do it.  Our motto is, “Integrity, Trust, Profits.”  Profits definitely figure into the equation, we all want to make money.  The difference here is, I’m not going to do that at the cost of my integrity or your trust.

I will never, and I do mean never shave or steal leads.  We are only in business for our affiliates, and without them there would be no network.

Furthermore, I am available 24/7 for my affiliates.  My cell phone number is 303-710-5813 and my AIM is TriFoxMedia.  If I’m not online, the AIM will forward to my cell phone, which I have on me at all times.  You will never have to wait for 2 days to get a pixel placed.  With TriFoxMedia, you can place the pixel yourself, or you can send it to me and I will place it ASAP.  That includes weekends.  Just shoot me an AIM or text and let me know.

Bottom line, I will do anything that needs to be done in order to make this your network.  It’s time to make some money, so sign up right away and let’s get going!