Comments on: Stop Cheating Yourself Out Of Money

By: LinQed Potatoes

LinQed Potatoes — Mon, 26 Jan 2009 13:51:58 +0000

Well, for me my traffic is a 75% offline and 25% online on my e-commerce website. Why? Because there are still a lot of people doesn't know about online marketing. So, you market offline for them to reach your website and then when they see the good stuff in your site that's the time that they market your product and services to their friends through word-of-mouth advertising.

Actually, viral marketing is still the best way to market your products and services. So, you increase your traffic at the same time you market your products and services.

Flyer marketing offline still is cheaper than marketing all the way online. Because keywording online is the same with keywording offline. You put an effective keywords in your flyer to market your audience.

Does it make sense?

By: Josh Todd

Josh Todd — Mon, 26 Jan 2009 13:25:37 +0000

This is the first actual example of someone I've ever heard that made offline work. The key here is that you researched your demographic and you picked the right offer. I guess that my main frustration is the lack of thought and planning that most people put into their offline campaigns. They think flyers + any offer = profits. But I really can't just say that only applies to offline marketing, because those same people probably do the same thing online as well.

In any case, do the homework and find the right traffic for your offer, and you can kill. Thanks again for the example!

By: Josh Smith

Josh Smith — Fri, 23 Jan 2009 17:23:42 +0000

I think you are mistaken about offline marketing not being effective. However, I agree with you that marketing ringtones, zip, email submits are a waste of time.

Marketing offline is only as effective as you make it. It really takes just as much research and testing, if not more than online. When you find the right offer and channel you can kill it for month's with zero competition.

For instance I found this awesome poker (card room) related newspaper that was bi-weekly and was distributed in over 40 states. After a lot of research the demo proved promising and I called them for their ad rates, they ended up being reasonable so I ran two ads, one the first half of the month and one the second half. Needless to say it killed. No one was adverting online poker rooms in this paper. I was getting a several sign ups a day at $100 plus. In a few days I paid for my ads for the entire month. My ROI was way better than anything I could of done online.

I've had similar success with Biz Opps and diet related offers. I'm not knocking online either, I do most of my volume with online traffic. I just think you shouldn't knock offline until you try it.

By: LinQed Potatoes

LinQed Potatoes — Fri, 23 Jan 2009 11:33:55 +0000

"affiliates getting shut down for fraud"

it's because they are not following and/or reading the TOS that the network is giving.

"extremely talented programmers & marketers get paid absolutely nothing for their efforts"

offline programming and marketing is totally different to online marketing. marketing online for both parties needs a lot of talking and credibility in able for you to sell products and services.

"A side note to the scammers are the people that put so much time and energy into marketing online offers offline"

marketing on both side is the best way to market yourself and the product that you are marketing online. marketing offline still is the best way for you to be trusted by your clients but the biggest factor in winning them is to tell your offline clients to go to the website of the network by including their website's address telling them both advantages and disadvantages of the product and services in your website will make your client feel that they are important to your business.

how much is the flyer printing compare to what you are going to earn? that's what you need to think before you go offline marketing

i love to market forex to my offline clients who have businesses in and out of the country. sometimes what i do is to tell them that marketing online will give their business the wide range view than marketing locally

By: Val

Val — Tue, 20 Jan 2009 01:58:26 +0000

Good stuff, thanks for the content, looking forward to hear some great and maybe new methods on how to work the market since you now told us what not to do

By: andrew wee

andrew wee — Tue, 20 Jan 2009 01:48:59 +0000

It is performance marketing/affiliate marketing as long as you're getting paid on lead/conversions.

It is advertising when you're paid per stack (literally CPM).

I would think if you got free or cheap labor to do the flyer drops or direct mail, it would be viable.

The late copywriter Gary Halbert's "Coat of Arms" campaign where he sold you your family's "Coat of Arms" for $10 a pop, generated $45m in it's first year.

If anyone's interested, his copywriting samples are at:
http://thegaryhalbertletter.com/

By: Josh Todd

Josh Todd — Mon, 19 Jan 2009 23:32:38 +0000

Good points all. It does seem like the people that keep trying it that tick me off are doing it with a mobile offer or a submit offer that pays $1-10. I guess it could be workable with a high enough payout, but then again, why not just do direct sales at that point? Is it really still performance marketing?

By: andrew wee

andrew wee — Mon, 19 Jan 2009 18:40:20 +0000

I don't think you can categorically say offline is a bad promotion method for ALL lead gen/pay-per-sale offers.

Depends on the metrics.

If it's a $0.50 – $2 zip/email submit, I'd say it's a waste of time.

If it's a $20 upwards payout, I think you can make it work, provided you're the only or maybe one of a handful drinking from the offline pond.

If it's say forex, I might even consider hiring people to push it door-to-door.

The ROI should determine your effort.