Scaling Campaigns With PPV

by Josh Todd on February 15, 2009

So if you’ve been following this little series of posts on marketing CPA offers with PPV, then hopefully you have setup a few campaigns, tested some things out, and perhaps even found a winning campaign or two.  I consider it a winner when it is profitable at all.  It might be making $100 a day or $10 a day, but you are in the black.  So what’s the next step?  Today we are going to talk about scaling your campaigns with PPV.

scale imgThe first step is going to be checking up on your results from the tracking that we have installed.  Before we scale a campaign we want to make sure to “trim the fat” from your initial group of keywords.  Using Prosper202, we have been tracking exactly which keywords / URLs your traffic has been coming from, and most importantly, which ones are converting for you.  My rule of thumb is pretty simple: I like to spend at least the amount of the offer’s payout per keyword / URL before deciding if it is a winner or a loser.  Now this can be adjusted depending on your tolerance for losing money, but if you’ve got an offer that pays $20 per lead, and you kill a keyword at $10 of spend, then you might be losing out because even if you spend $18 to make $20 it’s still a profit.  At times, if you are convinced that the campaign will be profitable but you are still tweaking your Landing Page or something, you can spend 2x the payout if you wish.  It’s up to you, I’m just giving you a good place to start.

Typically, what I find is that the #1 URL (the one getting you the largest amount of traffic) is not going to be profitable.  This is not a rule, it’s just a trend I’ve noticed on my campaigns.  For example, I was running a dating campaign and noticed that over 50% of my ad spend and traffic were coming from Match.com, but I hadn’t received a single conversion for that URL.  Since I had spent more than the payout (which was around $3), I paused Match.com.  The day after that my traffic went down drastically, but my conversions stayed about the same.  Guess what that meant?  That’s right, this campaign went from the red to the black overnight.

Once you have trimmed the fat, you are going to want to find more traffic for your offer.  There are two ways we can scale a PPV campaign.  The first one is obvious, to try to find more URLs.  This definitely works, but it can be more time consuming because the whole process starts all over again.  The easiest way to scale a profitable campaign is to copy it over the the other PPV networks.

Unlike PPC, where you know that if you are on Google you are hitting roughy 70% of the market by advertising there, with PPV each network has a different user base.  Zango, for example, installs their software when someone downloads a free Screensaver program, a toolbar, or some other PC tool.  On the other hand, TrafficVance installs their software when users play games from the GameVance website.  Do you think that those user groups are going to have some different people in them?  Absolutely.  This is why I would recommend unpausing all of your “losing” keywords and starting the trimming the fat process over again with each new PPV network.  Just because a URL didn’t convert on Zango doesn’t mean it won’t convert on TrafficVance, and vice versa.

Since there are five major PPV networks, this is going to give you lots of places to try out your campaigns until you have a good sized profitable campaign going.  Once you have done this, it’s time to start all over again and find a new winner!

Now go make some money.

{ 14 comments… read them below or add one }

Steffen February 16, 2009 at 5:26 am

Nice post again Josh!

Reply

Sebastian February 22, 2009 at 6:23 am

I'm new to all this stuff but you have explained it in layman's terms and certainly wet my apatite – thanks

Reply

Devon March 10, 2009 at 2:49 pm

I have been following your post on PPV how much experience with PPC should I have before started on PPV and where would I find more information on PPV.

Reply

Josh Todd March 11, 2009 at 3:07 am

I don't think you need to have any experience with PPC to try PPV, they are quite different beasts. Just follow all the posts on this blog for PPV and you should get a good start.

Reply

Tammie March 14, 2009 at 2:37 pm

Josh, Thanks for providing these posts. I have been following along. I have set up 1 campaign as you suggested on the posts. Needless to say that I am in the red so far. This is my first ever PPV campaign. Can you give me any pointers?

Reply

brian April 10, 2009 at 9:08 pm

thanks! keep the post coming.

Reply

Sensual photography June 2, 2009 at 2:59 pm

What was the first live PPV you purchased?

Reply

Sharath December 20, 2009 at 3:46 pm

Hey man a great post. Needless to say, I am newbie as far as PPV is concerned. But going thru' your posts, I think I now 50% now. I have setup a campaign on Adon Network (my first PPV). Let me see how it goes. Anyway, thanks for your insights. They are great. Cheers.

Reply

Wayne January 15, 2010 at 5:53 am

Hey Josh,

That is a good point about scaling, my gut reaction would have been to pump the campaign with more URLs and prune, etc.

However that is a nice suggestion.

Wayne

Reply

robert March 17, 2010 at 1:09 am

Hey Josh,

"The easiest way to scale a profitable campaign is to copy it over the the other PPV networks."

I can't understand this, can you explain this? How could we get the campaign in other ppv net works? Thanks for your reply.

Robert

Reply

Josh Todd March 17, 2010 at 3:06 am

Once you have a campaign that is working on Media Traffic, for example, one of the easiest ways to scale the campaign is to copy it over to Traffic Vance (or any other network). See what I mean?

Reply

robert March 17, 2010 at 8:35 pm

Roger that, thank you Josh!

Reply

Xiomara September 4, 2013 at 5:09 am

I love your blog.. very nice colors & theme. Did you design this website yourself or
did you hire someone to do it for you? Plz respond as I’m looking to design
my own blog and would like to know where u got this
from. appreciate it

Reply

Josh Todd September 4, 2013 at 10:28 am

Thank you very much! I designed it myself using Wordpress and the Thesis theme framework.

Reply

Leave a Comment

Previous post:

Next post: