New Tracking202 Is Coming

by Josh Todd on December 1, 2010

The news was dropped today by the legendary Nana Gilbert-Baffoe that a new version of Tracking202 / Prosper202 is on the horizon. I’ve been wondering when they would fire back with something new to answer all the new tracking systems released this year (primarily Bevo Media and CPV Lab). I don’t have any details about what new changes version 2.0 of 202 is going to include, but according to the beta signup website, it will be “a game-changing totally re-engineered version of Tracking202”.

New Tracking202

My interest is definitely piqued. Sign up for the beta here if you want to check it out before the general public gets to see it.


Once I confirmed my email for the beta they gave a couple more teasers about functionality:

  • Unparalleled Flexibility – Track everything in ways not yet available on any of the tracking systems in the market.
  • Lightning Fast Redirects – We all know slow redirects cost you money and conversions, so we’ve optimized the new Tracking202 to serve up redirects in the blink of an eye
  • Fully Open and Expandable – We built this from the ground up to allow you to modify and customize the software via the powerful API we expose
  • Enhanced Workflow – You shouldn’t have to spend hours setting up your links, and with our new enhanced workflow, you won’t have to. We’re talking bulk uploads and automation galore!
  • There’s more to share – Like the new robust offer rotator, impression pixels, path analysis, enhanced reporting, tons more data points tracked so you can slice and dice things just the way you like it, and the list goes on!

{ 13 comments… read them below or add one }

Riley December 1, 2010 at 9:56 am

All I gotta say is, it’s about time!


Josh Todd December 1, 2010 at 9:59 am

Amen brotha!


Ian Fernando December 1, 2010 at 10:06 am

argh… wonder what files changed is what I am really interested in, I got too many custom work done to mine.


Julien December 2, 2010 at 2:42 am

Same thing for me, I’m happy to see this new version coming, but I got so many custom on my P202 that I’m a bit afraid about doing it all again 🙂


Rhawn December 1, 2010 at 11:03 am

I don’t see LP rotator in there. This is pretty much a must have.


Josh Todd December 1, 2010 at 11:04 am

They do say “new robust offer rotator”. Not sure if that will entail LP rotation or not.


Nana Gilbert-Baffoe December 2, 2010 at 7:18 pm

Yeah new “robust offer rotator” and new “robust LP rotator”


Affiliate Paying December 1, 2010 at 11:17 am

Very cool. Prosper 202 will be still free ?


Nana Gilbert-Baffoe December 2, 2010 at 7:17 pm

There will always be a free Prosper, but you get what you pay for.

Prosper202/Tracking202 are both cool, but at this point 2 years+ in, honestly they both could have been 10x better if we had the resources to do everything we wanted to do.

Imagine life without all the stuf that annoys you about p202, and a life where are the features you’ve ever wanted in a tracking plastform are fully built out and working like a well oiled machine. That’s where we are going with the new Tracking202.

So we have thought hard about this, and have decided that the new release is not going to be free, we knew that a lot of you are used to not paying. But, we also know that the stuff we want to add, and how quickly we want to iterate on features and functionalities, costs a LOT to do properly.

We need more developers, engineers, a solid support team and more. All this stuff is an arm and a leg, especially in SF.

Trust me, we have a LOT on the road map. 2011 is going to be an interesting year for sure.


ctrtard December 2, 2010 at 11:10 pm

Paid? Bummer. It should be interesting to see how this works out. I wish you guys all the best, but I’m thinking monetizing in other ways might be better.


TheGuvna December 1, 2010 at 6:23 pm

Would be cool to be able to track click, to optin then conversion and tie all that together in some simple way. Then track upsells/downsells, etc.


Nana Gilbert-Baffoe December 2, 2010 at 6:35 pm

Yep, we have that on the list with the new way tracking pixels are done.


Ad Hustler December 3, 2010 at 4:17 am

Theres nothing wrong with charging for it as long as

1) Its completely solid with few bugs and much better then the original

2) It’s better then the other tracking systems on the market…remember you have competition now

Ive always been a t202 supporter and look forward to see whats being released


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