MySpace MyAds has never been as popular as Facebook Ads. One of the major reasons is that overall, the traffic quality doesn’t seem to be as good as Facebook. That, coupled with a $0.25 minimum CPC on MyAds, led to Facebook taking the lead early on. But the times, they are a-changin’… I personally am sick of getting my ads rejected under Facebook’s stricter policies, and will definitely be giving MyAds another try.
Now that the minimum bid price is only $0.01 on MyAds, with the right targeting and a high CTR, it should be more than possible to get a very positive ROI. Keep in mind that a lot of MySpace users these days are of a younger age, since most adults have moved on to Facebook. Try promoting offers that would appeal to the youngsters.
Also, don’t use the banners that your affiliate network has available for you on MyAds. CTR is everything, and 9 times out of 10 those default banners bite the big one. They aren’t split-tested and optimized, they are just thrown together by some graphic designer making $25 an hour that has no clue how to market things online.
And there you have it! Let’s make some monies.