Marketing CPA Offers on PPV

by Josh Todd on December 23, 2008

For the uninitiated, PPV (Pay-Per-View) is a type of display advertising.  It allows you to market your website, landing page, or CPA offer by displaying it for users that have downloadable software installed on their computer.  Commonly called Adware, they get this software typically by using free games and services (like screensavers, etc.) from websites like GameVance.

A word about Adware:  it is not Spyware!  Spyware is a parasitic form of software that installs itself on your computer without your permission and can do anything from log your IP info and website history to install viruses on your computer.  Adware is perfectly legal, and it is installed with the permission of the user when they download games & other software from different websites online.  That being said, let’s continue with the overview…

There are five major PPV (also called Contextual) networks currently.  They are Traffic VanceLead Impact, DirectCPVMedia Traffic, and AdOn Network.  If you are new to PPV, I would highly recommend starting with just DirectCPV and Lead Impact, or even one of the two.  Eventually, if you decide to get deeper into PPV, it would be advantageous to sign up with all of the networks, because they are all going to have different users with their software installed.  Traffic Vance is a little harder to get started with because they require a $1,000 deposit up front as well as a referral to get ads running with them.  Lead Impact requires $200, and Media Traffic & DirectCPV require $100 (I believe).  AdOn Network requires a much smaller deposit, but they only offer Pop-Under ads instead of Full Page Pop-Up ads, which are much more effective.

You are also going to need to sign up with a few CPA networks, if you haven’t already. I would highly recommend Neverblue.  You need to make sure that you are promoting the correct offer, as not all offers accept contextual / PPV traffic.  They will sometimes have a special link that you have to use for PPV (called the “Contextual Link” on DirectTrack networks, and the DLS [Downloadable Software] Creative on Neverblue).

This should take you a good day or two to sign up for the PPV networks and the CPA networks, if you have already done this, just hang on, I am going to get more in-depth on how to promote offers in Part 2 of this post.

{ 23 comments… read them below or add one }

Kory Kredit December 23, 2008 at 6:55 am

Thanks for the AdOn Network mention. AdOn Network does also offer full-page interstitial ads, banner ads and cpc ads. In January we will be launching expandable banners as well.


Tim Davis January 7, 2009 at 11:29 pm

Hey, this is some great Internet Marketing Training. Thanks for taking the time to put this together, it was very valuable and something that you don't see a lot of info about online. Great post, keep up the work!


CPA NETWORKS January 10, 2009 at 7:44 am

Thanks for this great post I was looking for more details on CPA marketing with PPV. Thanks again


norvelle March 6, 2009 at 8:10 am

Thanks for your insight regarding ppv. Have you any knowledge of a

program called ppv dominator 1.0 ?

Keep it Maverick Josh


Anonymous May 20, 2009 at 8:36 am

Спасибо за информацию, буду использовать. 🙂


Creditos online May 25, 2009 at 9:42 am

This networks work just for English Sites, or do they have content for other languages?


kevin June 18, 2009 at 2:06 pm

Nice article…Another idea for finding sites to target for PPV is to look up the actual offer site (or a competitors) at They show sites that are frequented by those same visitors.


Michigan SEO Service July 16, 2009 at 8:13 am

I don”t know why I have never heard of this before… I”m going to read the whole series here and add this to my arsenal of traffic sources.


Epic movie August 2, 2009 at 1:12 am

I don't know about PPV before but I made a master plan to promote Affiliate products using PPV marketing.


Maurice Castle August 16, 2009 at 4:04 am

Great post on PPC/CPV, PPV Dominator will do a lot of the URL harvesting for your target keywords. You can definately do page displays on AdOnNetwork by the way, only thing is they do pop unders.

I look forward to seeing new content on PPV/CPV… I’m going to start sharing my experience and a few of my tactics on my blog as well. It’s always great to share some if this high level content.

Great share! Thanks


Maurice August 20, 2009 at 5:49 am

Thought I would add this small distinction about the networks listed. The easiest PPV/CPV network to get on board with is AD ON Network because they just take your credit card and let you set up a campaign instantly.

With Media Traffic, be prepared to send them a FAX of their application, apparently they need a hand written agreement that you will pay for traffic from them. Seems that the PAYPAL option for paying traffic with them may be the way to go.

As for Traffic Vance, I applied and was told I needed a referral that spends at least $50 a day with them in order to join in… what a drag. I always though money talks and BS walks… especially when they want $1,000 deposit!

Not sure if I'll ever mess with Clicksor and since Zango is bankrupt… I don't know if I wanna go that route. Hope this helps someone!


Russell October 27, 2009 at 4:46 am

Again, ClickSor is not adware traffic. they have agreement with publisher to place their ads. clicksor is like adbrite, they dont install software in your pc.


Sharath December 20, 2009 at 1:00 pm

hey, great tutorial. Really something to learn about. Thanks for the post.


Andy December 30, 2009 at 10:08 pm

Hey Josh, thank you so much for your posts man, they are very informative and fun to read too. I'm just starting out as affiliate marketer and still got a lot to learn, I'm trying to get into the PPV part of this game. Again, thanks so much, you has helped me a lot.

Keep us posted with more valuable information.



Affexpert May 29, 2010 at 11:06 am

TrafficVance now requires $1000 and 2 referrals! Just an update. 🙂


Andrew June 29, 2010 at 1:08 am

I use linksador as well. Cost for bidding a lot lower…


Lorne Fade July 15, 2010 at 4:34 am

Thanks for the excellent intro to marketing cpa via ppv, moving along to post 2 now.


Scott November 10, 2010 at 5:08 am

This was an excellent introduction to PPV in general and look forward to applying some of this on my next project.

Good read,



Prakunrod December 2, 2010 at 6:31 am

Thanks for a list of ppv network.
i will try it today.

I have problem to register with neverblue. it difficult to apply for non USA residence.


BCIT October 1, 2011 at 10:40 pm

I new to PPV its kind of intimidating for someone new to internet marketing like myself.


Joel walters December 6, 2011 at 5:21 am

Good post Josh. I'd have to say that Traffic Vance is my favourite PPV network. I find it converts the best by far.


mary November 23, 2012 at 3:07 pm



Josh Todd November 26, 2012 at 7:34 am

An advertiser.


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