Time to get back to work! I hope you all had a Merry Christmas. When we left off in the last post, I had recommended that you sign up with some CPA Networks and the 5 major contextual networks. Now that we have done that step, we can move on to the juicy stuff.
In PPV traffic, you can target keywords if you want to, similar to PPC. However, I would not recommend this method unless you have a larger budget and you want to get some fairly general traffic to an offer quickly. The biggest advantage to PPV, in my opinion, is that you are able to target much more specifically by using URLs. As you probably know, there are literally billions of different URLs on the internet, the key is going to be finding the ones that will make you money.
It’s really quite simple. Once you have an offer from your CPA network that you want to promote, you will go to Google (and Yahoo & Bing if you want to be really thorough), and search for each of the key phrases that you want to target. For example, if you are promoting a Ringtones offer, you could search for Ringtones, top ringtones, Beyonce ringtones, Lil Wayne ringtones, Lady GaGa tones, etc.
When you get the search engine results for each of your terms, there are going to be both natural (also called organic) results, and paid (or sponsored) results. The sponsored results usually appear to the right of or sometimes above the organic listings. Open up an Excel spreadsheet or a Notepad, then copy the display URL for the top 10 organic sites and the top 10 sponsored results. Rinse and repeat for each of your keywords.
Once you have done this with 10-20 keywords/phrases, on each of the 3 major search engines, you will have a decent-sized list of URLs to start with. If you are using Excel, use the Find Duplicates command to make sure that there aren’t any dupes in your list.
All you have to do now is upload your list of URLs to the PPV network(s). If you have more than a couple hundred URLs, most of them have some sort of bulk upload template that you can download and fill in, then re-upload to them with the URLs in it.
There you have it, a simple way to get going with PPV marketing with CPA offers, and you don’t have to create landing pages or register domains or any of that mess.
Now go make some money!