Marketing CPA Offers On PPV – Part 2

by Josh Todd on December 30, 2008

Time to get back to work! I hope you all had a Merry Christmas. When we left off in the last post, I had recommended that you sign up with some CPA Networks and the 5 major contextual networks.  Now that we have done that step, we can move on to the juicy stuff.

In PPV traffic, you can target keywords if you want to, similar to PPC.  However, I would not recommend this method unless you have a larger budget and you want to get some fairly general traffic to an offer quickly.  The biggest advantage to PPV, in my opinion, is that you are able to target much more specifically by using URLs.  As you probably know, there are literally billions of different URLs on the internet, the key is going to be finding the ones that will make you money.

It’s really quite simple.  Once you have an offer from your CPA network that you want to promote, you will go to Google (and Yahoo & Bing if you want to be really thorough), and search for each of the key phrases that you want to target.  For example, if you are promoting a Ringtones offer, you could search for Ringtones, top ringtones, Beyonce ringtones, Lil Wayne ringtones, Lady GaGa tones, etc.

When you get the search engine results for each of your terms, there are going to be both natural (also called organic) results, and paid (or sponsored) results.  The sponsored results usually appear to the right of or sometimes above the organic listings.  Open up an Excel spreadsheet or a Notepad, then copy the display URL for the top 10 organic sites and the top 10 sponsored results.  Rinse and repeat for each of your keywords.

Once you have done this with 10-20 keywords/phrases, on each of the 3 major search engines, you will have a decent-sized list of URLs to start with.  If you are using Excel, use the Find Duplicates command to make sure that there aren’t any dupes in your list.

All you have to do now is upload your list of URLs to the PPV network(s).  If you have more than a couple hundred URLs, most of them have some sort of bulk upload template that you can download and fill in, then re-upload to them with the URLs in it.

There you have it, a simple way to get going with PPV marketing with CPA offers, and you don’t have to create landing pages or register domains or any of that mess.

Now go make some money!

{ 29 comments… read them below or add one }

Tip Jar January 1, 2009 at 4:55 am

One thing I don't understand though…..won't the visitors be directed through the other peoples landing pages…and therefore get the commission? So why would I upload other people's URLs into the Zango Advertiser? Wouldn't I want my own?

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Josh Todd January 2, 2009 at 2:20 am

What you are doing is targeting their landing page URLs, but then you are displaying your own ad on top of it. So your page would be displayed in a pop-up window (or a pop-under, if you want) when someone clicks through to the URL that you are targeting. This will only happen for people who have the PPV network's software installed, of course. The idea is that people will sign up on your landing page, so you would get the commission.

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Tip Jar January 2, 2009 at 3:15 pm

oh ok I gotcha, good tips!

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Gerrit January 8, 2009 at 5:25 pm

Very good info, thanks very much. Can you perhaps give examples of what sort of money one can make with this method ?

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Josh Todd January 9, 2009 at 1:45 am

The money-making potential with this method is literally infinite. It's all about your creativity in which offers and what URLs you are targeting. The guy that won <a href="http://www.google.com/search?q=top+affiliate+challenge&ie=utf-8&oe=utf-8&aq=t&rls=org.mozilla:en-US:official&quot; rel="nofollow">Top Affiliate Challenge did nothing but PPV.

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CPA AFFILIATE NETWOR January 10, 2009 at 7:48 am

Valuable info here, other affiliate bloggers need to follow your lead when it comes to actually offering their readers the kind of information that can make them money. Too many bloggers just brag about how much money they make and really dont help others much.

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Rideswitch January 17, 2009 at 2:15 pm

Hey Josh, I was glad to read this article on PPV. I have been finding some success with PPV marketing the last two months. Although you can blow through some cash quickly because of the high traffic, if you target the right urls, you can make a nice little income. I wrote a cool little app to share on my sandbox server if you want to check it out. Login with 'rideswitch' and 'pw' at link on my reply name above. I would love to hear some feedback on it.

later, Rideswitch

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Davion | Article Cas January 19, 2009 at 4:32 pm

Some questions here. I am using Adonnetwork but it does not seem to offer any way for you to target urls. Or did I miss anything?

Josh, you seem to be pretty well-versed in PPV marketing. Perhaps we can discuss more.

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Josh Todd January 20, 2009 at 2:07 am

You can target urls with Adonnetwork the same way you target keywords, just enter the them without the "http://&quot;, like this, "domain.com".

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adil April 26, 2014 at 1:05 am

would you recommend to target on “domain.com” (seed url )or whole url which comes in search like “domain.com/abcd/xvyz.html”???

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Josh Todd April 29, 2014 at 10:16 pm

I would recommend that you test them both. “Domain.com” is going to get way more traffic than a deep link, but it will also be more expensive and more broad. Specific deep pages like order pages can be very high converting if you can find one that gets a decent amount of traffic.

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Steve Smith February 15, 2009 at 10:08 am

Thank you for your help!

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Nigel February 22, 2009 at 10:44 pm

Thanks for the fantastic information on PPV. Its the only place I have found this quality of info. Thanks again for your help.

I read that we should not bid on big companies urls like Jenny Craig because they would find out about it and cause trouble. Is this true?

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Josh Todd February 23, 2009 at 4:59 am

With PPV, there is no problem at all with bidding on trademarked terms or URLs. As long as the PPV network approves it, you are good to go. This is one of the major advantages of using PPV over PPC.

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David March 23, 2009 at 10:00 am

Do you find PPVs work best with just CPAs? What about selling a hards good product?

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Josh Todd March 23, 2009 at 12:27 pm

I think you can definitely promote non-CPA products with PPV. I know lots of people that are killing it with ClickBank products on PPV, or just traditional Affiliate programs from a single store. I say go for it!

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Cody Jones March 24, 2009 at 11:14 am

amazing stuff thanx 🙂

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jose May 3, 2009 at 4:03 am

this is amazing info. thank you very very much

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jayl July 10, 2009 at 10:22 pm

Great information. Thanks will definitely try this. Not much action with my campaigns, and I hope this would give a boost with the conversions.

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Jeffrey Snow August 23, 2009 at 11:49 am

hi, quick question.. do you know what offers to start out with doing PPV that would work the best?

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JohnB September 1, 2009 at 2:23 am

I tried the link that Rideswitch provided but just got a 404. Could Rideswitch please repost the link as i would like to have a look at your app if that is still OK.

Thanks

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Josh Todd September 1, 2009 at 2:58 am

Rideswitch has built out his tools and they are now available at http://affportal.com/

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Sharath December 20, 2009 at 1:13 pm

Hey, Thanks so much. You really opened my eyes to this wonderful world of PPV marketing. I had heard about it but really didn't try out because no one opened my eyes as you have. Thanks man.

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Zener January 29, 2010 at 12:20 am

Great post!!

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ppv marketing July 25, 2010 at 5:58 am

There are a lot of tricks and tips in PPV marketing that separate winning campaigns from losing ones. Make sure you research and are constantly testing new things. Also, I would try to find one or two markets and focus on those as your revenue channels. Good luck!

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Scott November 10, 2010 at 5:10 am

Another fantastic post on this topic, really great stuff here.

Scott

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Katie March 14, 2011 at 1:44 am

Hi Josh,
Thank you so much for this valuable information. I’m ready to figure this all out- cpa marketing via ppv ads, but am still unsure of some things. In answering one of the posts you said first that our AD would be displayed on top of others’ URL landing pages, then in the same post you said that our PAGE would be displayed in a pop up window. At the end of the article you said we don’t have to create landing pages.
I’m confused. Do you mean we do have to have some kind of page with an ad on it? Or do you mean that when we create our ppv campaign, it’s an ad we create there (in the ppv network) that will pop up?
Exactly WHAT pops up? And what do I need to do to create it?
Sorry, I’m a noob!
Thanks!

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Josh Todd March 14, 2011 at 6:48 am

Sorry about that, I used the terms “ad” and “page” to describe the same thing. With PPV, it is an entire website that pops up, not just an ad. It can be either a direct link to a CPA offer page, or it can be your own landing page. People have had success with both methods, so it is not required that you build a landing page with PPV.

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Katie March 15, 2011 at 6:33 pm

Hi Josh,
Thanks so much for the speedy reply. Now I’m getting somewhere!

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