Hydra Dumps 100% Of Their Credibility

by Josh Todd on March 11, 2010

I got an email this morning with an article from mThink (Revenue Magazine) about how Hydra is dumping 15,000 affiliates off of their network.  I’m sure that every network goes through a phase where they want to tighten up their ranks and get rid of the fraud affiliates that have penetrated the approval process, but isn’t this a bit excessive?  It seems to me that the only reason Hydra would do something like this is to get some free publicity.  Hydra (Sinking Ship)

The best part about all of this is that Hydra states they are doing it to separate themselves from “ad networks peddling nutraceutical diet remedies, cash grant opportunities, tooth whiteners and other non-branded campaigns of low consumer value.”  Oh, you mean the exact same type of offers that you made hundreds of millions of dollars on?  The offers that established Hydra as a force in the industry?  And now that the rug has been pulled out from under the rebill market you are focusing on other things?  How valiant of you Mr. Brandenburg!

I don’t usually post about things like this but the way that Hydra is positioning itself right now combined with their ongoing legal battles and the arrogance of their CEO has just really rubbed me the wrong way for a while now, and this new move is the icing on the cake.  I had to say something.

I feel much better now.  Back to the grind!

{ 4 comments… read them below or add one }

AffiliatePaying March 11, 2010 at 10:07 pm

When is the end of the drama?

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j March 11, 2010 at 10:33 pm

I think you pretty much dumped 100% of your credibility.

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Josh Todd March 13, 2010 at 3:17 am

O rly?

Reply

andrew wee March 15, 2010 at 3:09 pm

The writing seemed pretty clear on the wall at ASW09 given the somewhat empty hydra booth in the exhibit hall.

Reply

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