It has been mentioned before on this blog that landing page loading time matters. Each precious second that you shave can mean more dollars in your pocket. I always thought that I did a pretty good job of keeping my landing pages fast. I used small, optimized images, had a good server, etc. But that was before my friend Rohail introduced me to GTmetrix.
So how much does this tool cost? Absolutely nothing. It’s free. Bookmark it now and do yourself a favor. I use it on every single lander I do now, and it continues to amaze me how quick my landers are loading. If you take the time to read the info on how each tweak actually works, you will learn a great deal about better coding and web server best practices as well. I can’t recommend this site enough, and thanks again to Rohail for turning me on to it!