This is old news. We’ve all received a slap or two from Google. But does that make it hurt any less? If you prick us, do we not bleed? It had been a little while for me, and this last week I got another middle finger from Google. Must be on the right path with that campaign, just need to try other traffic sources. But it brings it all back around for me. I’m still aghast at how Google treats Affiliate Marketers.
I don’t think it’s possible to figure out how much money Affiliates spend (or at least would spend if they were allowed) on Google Adwords. It’s definitely in the seven-to-eight-figures-per-month range. With all of that revenue floating around, why would Google (and Facebook for that matter) just decide to turn it away?
Google, like Facebook, likes to chalk it up to something they call the “User Experience”. Don’t get me wrong, I think it’s good that Google cares about the results that people are finding on its Search Engine. You don’t want people to be searching for “skateboards” and getting pages selling wedding dresses. But what really burns me is how Google has outlawed “bridge pages”. They define a bridge page as any page that leads to another website without adding any value.
In its very nature, Affiliate Marketing is taking a user and sending them through your affiliate link and to an advertiser’s page. In almost all cases, your affiliate link is going to be found on a website that you own. It could be a blog, website, or landing page. The problem is that Google won’t allow you to advertise these so-called bridge pages on Adwords. So if your website sends traffic to another website, you are the enemy to Google. Now it’s up to them to decide whether or not your landing page adds any value to the product or sales process.
Shouldn’t it be up to the customer to decide whether or not my landing page added any value? If they bought from me, to me that says I provided a valuable page to them. Too bad Google doesn’t agree.