Google AdWords Bidding Explained – Finally!

There has always been an element of mystery to bidding for keywords on Google AdWords.  Finally, Hal Varian from the mighty Google speaks out on our behalf with this clear and concise video to explain exactly what happens when you bid on a keyword and how the ads are ranked.  If you haven’t seen this video yet, you need to take the 9 minutes and 12 seconds it takes to watch it.  If you spend any money on Google AdWords at all, it will be worth it.

See, I told you so!  Now go make some money.

12 thoughts on “Google AdWords Bidding Explained – Finally!

  1. For a company, which is better for search words to advertise: Yahoo or AdWords? Which is better in terms of quality, price, etc? I would like specific answers and references to places where I can get this info if you don't mind please.

  2. Thx for sharing that. Just a guess.The whole ads block effectiveness might also depend on the natural SERP for the same keyword. I never heard of google to let out dependancy between these two but crappy serp definately increases ads CTR or even the QS could be determined comparing top organic search results against ads somehow. Serp always benefits with various presentation advantages and I think ads block QS maybe rewarded with some extra points to make it more competitive, like less price. It seems like what he says is just the top of the iceberg.

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