By now hopefully you have had a chance to get your website up and running, and if you are lucky your EPN account might have even been approved. Now there is only one step left to do: get out there and market your new niche website! You are going to be marketing this website through Search Engine Optimization (SEO), not PPC. It is the best way to get free traffic to your website and keep it going for months and years to come.
It’s really not too tough, because the search engines are going to do all of the heavy lifting, you just need to make sure that your site is in the best position to get indexed. The first thing that you want to do is make sure that you have a keyword list that you are targeting. You probably came up with a decent list when you were researching what niche you wanted to create your website in, but if not, now is the time to create it. You just need 20-30 keywords that are centered on your main keyword and slight variations of it. For example, if you were selling Nike Running Shoes, your list could include Nike Basketball Shoes, Buy Nike Shoes, Best Nike Cross Trainers, Nike Air Jordans, Nike Socks, Nike Sports Shoes, etc.
Once you have your keyword list, you are going to put those keywords in your Meta tags. You also want to make sure you write a good two to three sentence Description of your site to go in the Meta tags. This will be the text that appears in the search engines under the link to your website. You want to write something that gets people to click on it, such as “Get the cheapest prices on Nike Running Shoes on the planet. Our list is updated daily, check it out today!”
The next step is to get some inbound links going to your website. The easiest method is going to be to submit your website to free directories and social bookmarking websites. The higher the Page Rank of the site, the more juice it passes on to your website. Adding these links can be a little time consuming, but we are going to stretch it out. You do not want to go out there and submit 100 social bookmarking links the day after you create your website, this will almost certainly get you penalized or “sandboxed” by Google. I prefer to let the domain sit for a week or two and then start adding the social bookmarking links in groups of 3-5 per day, just like a site would grow through word-of-mouth or natural backlinks. If you don’t want to do this grunt work yourself, you can hire someone to do it for a fair price. This is definitely the way to go if you are cranking these sites out.
The next step is possibly the hardest one: wait. It takes some time to get these sites indexed and ranking, but if you’ve done your research properly it should not take very long at all to get on to the first or second page of Google for your main keyword term. Once that happens, the clicks will start coming in to your EPN account and with those, come commissions. You are not going to become a millionaire with this method, but I have personally followed these exact same steps and made anywhere from $50 to $300 per month from a single one of these sites. Once you have the first one done, crank out another one! The key is volume. $300 x 10 websites = $3,000 for month, and you are 100% profitable because there are no PPC costs.
Now go make some money.