Don’t Spam Social Media Sites, Or Suffer The Consequences

by Josh Todd on November 24, 2008

facebookIn case you were considering using a Botnet or an army of outsourced data entry workers to farm Facebook and/or Myspace accounts, don’t do it.  Today Facebook sent a sturn message to spammers everywhere by winning an $873 million judgement against a user named Adam Guerbuez that sent 4 million spam messages promoting marijuana, male enhancement projects, and other junk offers.

It wasn’t that long ago that the legendary Sanford Wallace pulled a similar stunt on Myspace, illiciting a $230 million judgement against him.  That figure seemed ridiculously high at the time, but here we are not more than six months later with a judgement almost four times higher.

Let’s look at the risk vs. rewards here.  According to recent studies, spam isn’t as profitable as it was thought.  People have wised up.  After all, how many ads for “Viagkra” have you clicked on when they show up in your inbox?  As fun as it seems to have a network of computers working for you 24/7 to beat the system and fill up your bank account with untold riches is, it just doesn’t happen that way.  With a response rate of 0.00001%, it would be hard to turn any profits, let alone bank it big.

Then you have the Terms & Conditions to worry about.  There are all sorts of Terms & Conditions involved with internet marketing.  The Terms of the ad networks, the Terms of the search engines, the Terms of the social media networks, etc.  If you violate any of these Terms & Conditions, then you are not going to get paid, and you might risk legal action.

How would you like to wake up with an $873 million dollar debt hanging over your head?  I didn’t think so.  So play it safe, there is plenty of money to be made in the legitimate world of internet marketing.  Trust me.

{ 3 comments… read them below or add one }

Guayo November 24, 2008 at 1:39 pm

What got my attention is the response but the article "Sending Spam E-mail is fast rack to riches, study reveals" says other thing


Josh Todd November 25, 2008 at 1:22 am

@Guayo, here's the problem with that theory: violating CAN-SPAM leaves the door open to lawsuits with a maximum penalty of $11,000 per occurrence. So, if it takes 12.5 million emails to generate 1 sale, and they are only profiting $7,000 per day from their operation, they better have a good lawyer on retainer.

Besides, you could only make $7,000 per day if you had control of the entire Storm Botnet. The researchers in this article made 28 "sales", resulting in about $100 of profit.


Gry Dla Dzieci June 1, 2009 at 6:05 pm

Spamming sites based around the community is pointless. If you tried to spam digg you'd get banned pretty fast. Same with most "social networks".


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