Don’t Push “Make My Bid Highest”. Ever.

by Josh Todd on August 23, 2010

If you are reading this right now and you are a PPV marketer, we need to come to an agreement on something.  I know when it’s late and you are about to go to bed, it can be tempting to log on to TrafficVance and hit that shiny “Make My Bid Highest” button just to make sure that you are getting all of the traffic.  Too bad.

evil button

Every time you push that button, you are just handing money to TrafficVance or DirectCPV or whatever network you are using.  See, it doesn’t just automatically figure out the least amount that you would need to bid to get the #1 spot, it overbids it.  A lot.  Like 5 times more than you could have been paying.  It only takes $0.001 (that’s a tenth of a cent) to outbid someone.  But when you hit the evil button, it raises your bid by $0.005.  That makes TrafficVance happy, but it makes us pay too much money.

So let’s all just agree right now to take the extra 30 seconds it takes to log on, check the rank for our top keywords and URLs, and add $0.001 instead.  That is all.

{ 10 comments… read them below or add one }

Tony August 23, 2010 at 8:02 am

They need to fix this 0.005 cent bullshit and just make it 0.001 above the #1 bidder.

I do everything manually, but it is such a pain in the ass because I got over 3k targets in my campaigns.

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Josh Todd August 23, 2010 at 8:13 am

I agree 100%. Problem is, there's no real upside for them to do that… They are essentially going to lose money on the noobs if they do.

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Mr Green August 23, 2010 at 9:02 am

That button is a silent campaign killer.

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Punkcash August 23, 2010 at 11:46 am

That's what she said…

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Tracy August 23, 2010 at 3:10 pm

heh. I was just in the middle of late night campaign updating and thinking "what the hell, I've never pushed THAT button before. Maybe tonight?" Your post saved me. =)

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Kang August 23, 2010 at 10:11 pm

Yeah they should change the button name to "Noob Suicide Button".

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John Rampton August 24, 2010 at 12:05 am

Sounds like someone made that mistake for us?

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Michael Biggs August 24, 2010 at 12:16 pm

Good to point out…keep em(post) coming Todd!

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Margaret Meyer August 30, 2010 at 1:07 pm

Thanks for this post! I had always wondered if the "Make my bid highest" button was simply something the PPV sites profited from. Now I know…

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Ray September 1, 2010 at 6:27 am

I just taking in all this information, which is a lot, I downloaded your pdf and read it. Great information and I am starting my new Direct Cpv campaign tommorow and I will make sure I take your advice on not going to the highest bid. I will delete a campaign if it is not converting.

I will make sure I don't hit the Evil Button,

Thanks, for the great advice,

Ray Gollis

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