Does Reading Blogs Cause Blindness?

by Josh Todd on April 30, 2010

I apologize in advance for the linkbait title. Now that you are here though, fine reader, I need your help. Since the start of this blog I have always had a reverse-type theme. This means a light font on a dark background. I chose this look because I wanted to stand out from all the other make money online blogs that all looked like copies of each other (black font on white background, typically blue header and theme).

Recently though, I was reading Ca$hvertising, an excellent book on marketing by Drew Eric Whitman (check it out if you haven’t already), and in one section he goes off about the evils of reverse-type fonts and how they are much harder to read and cause more eye strain on people. I know this blog isn’t an advertisement, but now that a few of you are actually reading this blog on a regular basis I thought I would leave it up to you.

So here’s a little poll… The future of Inside Affiliate’s theme is in your hands.

Is the reverse-type them on Inside Affiliate hard to read?

  • Yes, it gives me a headache. Please fix. Kthxbai. (52%, 17 Votes)
  • On the contrary, your reverse-type theme makes you stand out from all the other lame bloggers. Bravo! (48%, 16 Votes)

Total Voters: 33

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{ 4 comments… read them below or add one }

Mikeaff April 30, 2010 at 7:31 am

It’s usually not too bad if I am just reading one or two posts, but sometimes I have found myself to be a little strained after reading a really long thread at blackhatworld. It’s funny you bring this up because yesterday I was reading a really long thread over there and I had to stop after 2 pages.


Jason Venters May 3, 2010 at 7:29 am

Hey Josh. I wanted to give you some input. It's not too bad in my opinion. Blackhatworld is so bad I can barely read a few posts before I have to leave. I Love light themes though. I would like to see a new theme though. You are creative enough to make something lighter look great. Take Care


Josh Todd May 3, 2010 at 9:24 am

Check out the new theme! It's live now.


Jason Venters May 4, 2010 at 6:44 am

Nice and simple! I like it


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