Can Ringtones Still Make Money On Google?

by Josh Todd on March 11, 2009

If you are promoting ringtones offers, then you no doubt have been affected by the recent changes to Google’s AdWords policy regarding mobile offers.  The question is, how big of a hit is this to the Ringtones vertical?  Is it still possible to market Ringtones on Google?

One thing that can be said about affiliate marketers is that they are a creative bunch.  Anytime something like this happens in the industry, there is a few days of moaning and gnashing of teeth, but after that everyone gets back to work and decides that it’s just another obstacle to overcome.  Some of the big guys might even be glad for changes like this because it knocks the newbies out of the running for a while.  It will take some time for the effects to be fully felt, but perhaps the change could even result in lower click costs, due to less competition.

Google AdWords Machine

Grants? Nope. Acai? Nope. Ringtones? Hmm...

When you are thrown a curveball from the big G, it’s time to take a look at the variables and see what can be changed to increase conversions.  The glory days of 2002 are long gone, there will be no more promotion of ringtones on Google AdWords by telling people that it’s free, when it in fact costs money.  Now that you’ve got that ugly “$9.95/month” telling people not to click on your ads, you need to give them some other reason to.  Luckily you still have control over some of the most important aspects of your ads, the Headline and the Display URL.

SendMe Mobile recently sent out an alert to their partners pointing out the effect of changing the position of the carrier name in the Display URL has.  Most of the ads that you see will put the carrier after the slash, as in “”.  SendMe suggests that they have seen an increase in CTR from putting the carrier as a sub-domain at the start of the Display URL as in “”.

This makes sense because it appeals to the people looking for a trustworthy source for their ringtones.  Now that the pricing is on all the ads, people are going to want to give their money to someone that seems legit, as opposed to “” ($9.95/month).

Of course there is the other alternative, which I’m sure many of you have thought about, which is to get your traffic from somewhere else.  I’ve heard more than once that Ringtones have been dead on Google for a long time, and while I disagree, this proves that people are not just relying on Google for 100% of their traffic.  It’s time to look at the alternatives, even outside the big 3 search engines.  There is lots of 2nd and 3rd tier search engines to be found, and there’s also PPV, not to mention doing specific Media Buys or direct ad placements on websites.

To answer the original question, yes, I think that Ringtones can still make money on Google, but it might be less and less a part of your overall marketing strategy for these offers.  It’s time to put on the thinking cap, go back to the drawing board, and get creative.

Now go make some money!

{ 9 comments… read them below or add one }

timothy.brashear March 15, 2009 at 12:31 am

I agree with u. most people get out of ringtones, the cost of adwords will reduce competition


Jeff Paul Internet M April 8, 2009 at 2:37 pm

Hi! I enjoyed reading your posts. I felt that your research techniques must be really cool. I’m running a small website and doing internet marketing, so I’m going through a lot of posts.


Tkaniny Obiciowe May 7, 2009 at 1:55 am

Now that adwords are out of the question doing anything in the ringtone field is not such a good idea. I mean it was becoming less and less profitable anyway – most people now use full songs for ringtones instead of downloading short snippets.


Perika May 9, 2009 at 3:39 am

Love this post. And i agree with the comment above. People just dont download those short songs, but rather the full ones. 🙂


Creditos online May 25, 2009 at 9:39 am

I trying to promote the ringtones, without Adwords, just with banners, but i agree it´s getting more dificult everyday. It´s time to think outside the box again.


Aditya July 7, 2009 at 11:11 am

Hi! I really enjoyed reading your post. Thanks!


Baker August 26, 2009 at 7:38 pm

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Luis I. Hinton December 30, 2009 at 3:19 am

Idon't know why but my browser doesn't show this page correctly…Anyway,


Daniele Egvirre February 16, 2010 at 7:01 am

Hi, i must say fantastic site you have, i stumbled across it in Yahoo. Does you get much traffic?


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