Breaking Down Your PPV Campaign

by Josh Todd on June 18, 2010

So you’ve scraped several hundred urls, you have launched the campaign on at least one PPV network, and you have traffic coming in.  What now?  Well, chances are you are not going to be profitable right off the bat.  If you are then, great!  But there is still optimization that can be done.  If you are just under the line, even about -50% ROI, you can probably pull it up into the black with a little adjustment.

A lot of times you will find that out of those several hundred urls that you scraped, only one or two will give you the majority of the traffic right off the bat.  If it’s a site like google.com or facebook.com that slipped in there by accident, then you should just pause those.  But if it’s a site that is related to your niche that gets a ton of traffic, then it is time to break down your PPV campaign.

Breaking down the wall

Here’s what I mean by that: take out that #1 url, the one that is getting the most traffic, and make a new campaign just for that url.  Then, you want to create a landing page that is specifically targeted towards users of that page.  You want to match the style of it and the colors as well as you can, so that it feels like a natural extension of the site they are visiting instead of an intrusive popup.

If you can achieve this, you are bound to see a large increase in your click-throughs and hopefully conversions as well.  There are still no guarantees, but this method is one of the best ways to optimize your campaign and either get it profitable or squeeze even more profit out of it.

Give it a shot, and let me know how it goes!

{ 7 comments… read them below or add one }

Profit Addiction June 18, 2010 at 11:15 am

On TrafficVance they say ‘don’t use logos/TMs to influence the user’ – Would building a ‘similar’ page violate that?

I haven’t tried, but this next campaign I’m going to 🙂 thanks for the tip

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Josh Todd June 18, 2010 at 3:26 pm

You can make it similar without using their actual logos/TMs.

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Emmanuel Ajesin June 18, 2010 at 12:07 pm

Great piece of info, Thanks josh for sharing…

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Discobot June 18, 2010 at 3:21 pm

a simple yet elegant suggestion. Thanks!

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Denny June 19, 2010 at 3:46 am

Great info Josh. Are you aware of any good Landing Page generators? Such a program would be a great way to create quality landing pages!

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Josh Todd June 19, 2010 at 10:07 am

I usually just use Photoshop to design it then Komodo Edit to code it up, but if you want some LP’s to get your juices flowing you could check out Affiliate Theme by UniqueBlogDesigns or LPdesigner.com.

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dapo May 27, 2011 at 6:05 pm

i always learn so much from u todd, whether its re-reading ur ppv101 pdf or ur blogposts. ur awesome man

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