Avoid Affiliate Hyperactive Disorder

by Josh Todd on July 27, 2010

One of the strengths of Affiliate Marketers is that they can move quickly.  When Michael Jackson died last year, it only took a matter of hours before affiliates were targeting people searching for news on the subject.  This ability to move quickly is what sets affiliates apart from big advertising agencies and old-school marketing firms.  However, it can also lead to a paralyzing condition that I like to call Affiliate Hyperactive Disorder.

Monkey set up offers. Monkey not make money.

Monkey set up offers. Monkey not make money.

Affiliate Hyperactive Disorder (AffHD for short) is when you have so many campaigns to test that you end up throwing them all up against the wall to see what sticks.  Unfortunately, what often happens is that none of them stick.  Then you are left thinking that you have exhausted all of your resources and have nothing to show for it.  You might think that, but you are wrong.

What actually happened is that you became a campaign creation robot.  When AffHD kicks in, your creativity center in the brain turns off.  You become a monkey copying and pasting links from one place into the other, and when all is said and done you really haven’t added to much value to the process.  No wonder those campaigns aren’t converting, there was no real effort put into their creation!

New affiliates are particularly susceptible to AffHD.  After they have received a couple of conversions the first thing they want to do is go set up 10 or 20 more campaigns.  If it worked once why not just duplicate it on a large scale?  The problem is, they don’t understand why the first campaign worked.  They haven’t taken the time to split test targets, keywords, landing pages, and creatives until they know beyond a shadow of a doubt why that campaign worked.  If they don’t do that, they are leaving money on the table.  If they don’t do that, they haven’t squeezed every last drop of ROI out of the campaign that they already have running.  This must be done before you move on to start something new.

You should be spending 70% of your time working on scaling your successful campaigns and only 30% of your time testing out new niches.  Think about any other business you could be in.  If you made all of your money selling blue widgets, you wouldn’t suddenly focus all of your attention on trying to push green widgets, would you?  Of course not!  You would spend most of your time trying to sell as many blue widgets as possible.  Then when you have a spare hour or two, you could figure out if people want green widgets.  Does that make sense?

The key to avoiding Affiliate Hyperactive Disorder is simple: focus.

{ 6 comments… read them below or add one }

Profit Addiction July 27, 2010 at 1:59 am

I find myself having bouts of AffHD sometimes and you are right – it literally turns into copy/paste a bunch of different code/links onto a handful of pages and very little creative thinking takes place.

Almost none of my campaigns work out during these bouts, I should probably stop doing that then, huh?!

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Melvin July 27, 2010 at 12:31 pm

Thanks for posting that Josh. I always thought slapping campaigns after campaigns and finding a winner is the way to go…but seems that i am wrong all along…I will refocus on the campaign at hand…..

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Vitaly Makarkin July 28, 2010 at 3:30 am

Great post Josh.

I fing that myself having kind of AffHD. At first I'm a beginner and haven't enough money to invest, so I'm trying to do the best with my PPV campaigns.

But I'm still keep in mind that running a good amount, probable 5-10 on the same niche will open my eyes to what is going on in this niche.

Sorry just my thoughts, but I'm fully agree what you said. It's like jumo to another things, because previos doesn't work in your opinion.

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Josh July 28, 2010 at 1:05 pm

Happens to all of us. My key is limiting distractions, when I change my frame of thought bam its done.

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Mark John August 11, 2010 at 7:24 am

Love that post. Wish I'd thought of that one. Well done, Josh. 🙂

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Norma Rickman August 20, 2010 at 5:18 am

AffHD! That is the best description of the affliction of hopping from one thing to another I've ever seen. You are so right that it's all to easy to be distracted by the latest and greatest in marketing instead of staying on the path to success.

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