Affiliate Marketing Is Dead (Again)

by Josh Todd on December 12, 2011

It seems like every year or so the topic of whether Affiliate Marketing is dead or not comes up. It’s usually started by someone that makes some sensational claims in a blog post or interview. I won’t name names, but there have been a rash of these lately, so I felt like a response was necessary.

So is Affiliate Marketing dead? In a word: NO!

In fact, I would venture to say it’s the best it has ever been. The sheer amount of opportunity out there is staggering, and it’s only growing on a daily basis (not shrinking). People like to talk about “the good old days” when things were easier. But they have been doing that for years. It’s always last year that the money was made, and now we are all doomed because Yahoo / Google / Facebook / MSN changed their policy. Funny though, the next year, we’re all still here.

Marketing methods do come in and fall out like the changing of the tide, but the whole point of being an affiliate is to be creative. If the big ad agencies had the patience and ability to try all of the new traffic sources and creatives that affiliates do, then we might be in trouble. But they aren’t doing that. There will always be a place for creative individuals that have a talent for optimizing campaigns. That’s essentially what we are: optimizers.

You can call it whatever you want, but as long as I am making money from the internet by placing ads and getting paid for my sales or leads, then I’m a happy camper. Stop worrying about whether or not the industry is dead. The people that are making money aren’t sitting around reading these blog posts anyway. They are setting up new campaigns and laughing all the way to the bank.

Which would you rather be, worried or rich?

{ 7 comments… read them below or add one }

Boone December 12, 2011 at 1:22 pm

Easily claims the first post.

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Josh Todd December 12, 2011 at 1:22 pm

Haha nice.

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Affpaying December 12, 2011 at 7:42 pm

Long Live Affiliate Marketing!! :D

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gorih December 21, 2011 at 8:03 am

Now you need to take in the Affiliate Marketing niche not yet occupied, or where they had competition, and thus little potential customers

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Ryan Eagle December 23, 2011 at 12:51 pm

Interesting article. Affiliate Marketing is alive and well here!

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Lucas December 29, 2011 at 2:05 am

Gather your energy and be productive, worrying will get us nowhere. Happy New Year to all!

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iPyxel Creations February 1, 2012 at 9:59 am

Mobile is in its infancy, which will in the future provide the best opportunities for performance marketing due to the ability to TRACK virtually every person who has a phone everywhere they go. Dead? Are you crazy? :)

-Tom

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