As I walked through the Exhibit Hall of Moscone Center West for Ad-Tech San Francisco 2010, I got the feeling that I was one of many. Many affiliates and advertisers that have been scorned by Google and, most recently, Facebook. Many people that were looking for the next big thing, or even better, the traffic source with killer ROI that nobody knows about. You probably won’t hear a lot of people blogging or tweeting about what they found, but based on my experience I would say that most people got their money’s worth. Especially if they knew what they were looking for.
For me, the real value was in the three events that I attended on Tuesday. First was the AffBuzz meetup at ‘Wichcraft, an excellent sandwich shop just a couple blocks from the convention center. This was a great event because there was nobody sponsoring it, it was just affiliates and bloggers chilling and talking shop over lunch (that we paid for ourselves). I hope Justin decides to continue the meetup at future shows.
The second event was the Meetup202 event put on by Bloosky / Tracking202. Say what you will about Bloosky and their nefarious schemes to make money off the of 202 users, they do know how to throw a good event. I’m not just saying that because I walked away with a free iPad either, although it rocks (I’m sure I’ll post about that later). All of the Meetup202 events I have been to at conferences have been the highlight. I would travel just to go to the meetup, because the caliber of the people there is second to none.
I got to chat with Jon Shugart, the creator of Keyword Rockstar. He’s a cool guy, really sharp and excited about his product. I use it myself and I would definitely recommend checking it out. I’ve been meaning to do a review, maybe I’ll get around to it next month.
Finally, the PPC.bz / EWA Network party was definitely real. They chose to have it at a full on concert venue instead of the typical tiny club or packed out hotel suite. I personally liked this approach, as it gave everyone a little bit more room to spread out, mix, and mingle.
There wasn’t really anything spectacular or memorable that stuck out to me about the Exhibit Hall. However, I did leave with the feeling that this was a good show and that I am going to make more money because of it. And that’s all these things are really about, right?