There’s no such thing as a surefire winner in Affiliate Marketing. That hot campaign that you have making $1,000 a day right now? It won’t last. The vertical that you have been tearing up for the last two years? It won’t last. Markets change. Audiences get wiser. Traffic sources dry up. There are about a million things that could go wrong at any point in time in this industry, and if you don’t have your income diversified, you will get stung sooner or later.
Diversification is something that you hear a lot about in the Investing world. Your broker will tell you, “You don’t want to put all of your money in stocks, or in bonds, or in cash alone. You want to have an even mix so you are both protected against loss and also maximizing your gain.” Truer words were never said for Affiliate Marketing as well.
The absolute worst position to be in is one successful campaign on one traffic source. That is an empty bank account waiting to happen. Most affiliates know well enough that they shouldn’t just sit back and be lazy with one campaign, but I know at least some don’t. Avoid this at all costs.
Another thing you need to watch is when you are running multiple campaigns, but they are all on the same traffic source. At least you are safe if one of your campaigns goes down. But what if the traffic source dries up? Then you are back to square one. Many affiliates were really slammed when Facebook tightened up their restrictions, you can learn from that. Don’t put all your eggs in the Facebook basket, the Google basket, or even the PPV basket. What if your network suddenly tells you that they aren’t going to accept any PPV traffic anymore on any campaigns? These are tough questions that you need to be asking yourself on a regular basis if you want to survive in Affiliate Marketing.
The best thing that you can do to protect yourself from a bad situation is to build up an asset that belongs to you completely. Create a content-based website in a solid niche that’s been around forever, or just that you can get a lot of traffic from a certain demographic and then sell the traffic. Or you can build an email list. An email list is an asset that you can take with you and keep promoting to no matter what happens to your offers, your networks, or other traffic sources.
The number one thing to remember here is that when you are buying traffic from someone and then selling it to someone else, you are the most vulnerable link in the chain and you can be replaced or eliminated at any time. Don’t make the mistake of thinking that you have job security by arbitraging, even for one second.